What We Do
Matter designs its programs to help clients achieve their business goals. While some clients have specific objectives in mind, most take advantage of various elements of all of our program offerings to maximize results and impact business.
Media Relations
- • Announcement and press release writing
- • Social media press release creation
- • Story placement and facilitation
- • Thought leadership platform establishment
- • Online newsroom management
- • Writer/editor/blogger relationship management
Corporate Communications
- • Company messaging
- • Internal/external communications
- • Competitive analysis/perception audits
- • Crisis communications
Product Marketing/Public Relations
- • Product launches/marketing
- • Project management
Social Media Strategy and Management
- • Company blogs
- • Wikipedia
- • Search engine optimization
- • Targeted Influencer Programs (TIP)
- • Communities Matter
Content Generation
- • Articles/bylines
- • Case studies
- • Video capture and post-production
(Including video news releases, B-roll) - • Website copy
- • Presentations
- • Newsletters
- • eBooks
- • Contests
- • Marketing materials and brochures
- • Podcast recording
Executive Visibility
- • Speaking opportunities
- • Executive-led thought leadership campaigns
- • Awards and recognition
- • Research and nominations
Awards and Recognition
- • Research and nominations
Event Support and Management
- • Speaking opportunity research and submissions
- • Exhibit publicity
- • Schedule and facilitate media briefings
- • Manage company dinners/receptions
Customer and Ambassador Program Management
- • Creation and identification of participants
- • Management, implementation and integration with other programs
Media Training
Interviews Matter program elements include:
- • An overview of the current media landscape
- • Preparation for the different types of interviews
- • Getting inside the minds of journalists
- • Identifying reporter traps
- • How to stay on message and take control of an interview
- • Interview "Dos and Don'ts"
- • Mock interview session and personal assessment
- • Video and audio recording and feedback/coaching
Learn more about our team, and our areas of expertise
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