Author: Matter

Elevating Societal Impact: Matter’s Precision Group Expands Client Base in Sustainability and Nonprofit Categories

Agency’s Dedicated Team For Highly Focused PR + Content Programs Is Refining Messages and Amplifying Stories of Organizations Focused on the Greater Good   BOSTON, Mar. 26, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the growth of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business… Read more »

Matter Names Jonathan Tress VP of Integrated Media, Helping Brands Hit Key Marketing Metrics Through Integrated Media Programs

Agency’s Integrated Media Team Helps Brands Deliver Results with Media Buying, SEO + SEM, Social Media, Account Based Marketing and More. BOSTON, Jan. 31, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced that Jonathan Tress will lead the newly formed media group. Under Tress’ leadership, the team customizes media strategies – leveraging a mix of media buying, search… Read more »

Matter’s Precision Group Hits the Mark: Boosts Client Base 25% in Q4 and Celebrates Major Legacy client Milestones

Agency’s Dedicated Team for Highly Focused PR + Content Programs Kicks off 2024 Supporting a Host of New Clients and Driving Results for Numerous Legacy Programs Celebrating Five Plus Years of Partnership. BOSTON, Jan. 16, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of its Precision group, a PR and content division of Matter that… Read more »

15 Tech PR Predictions for 2024

It’s that time of year: predictions season! From generative AI’s impact on newsrooms, marketers and media to major moves from cybersecurity leaders, Matter’s tech team offers its thoughts on the top headlines and trends to expect in 2024. We know we’re we are only scratching the surface here. So, what are your predictions for tech in 2024? What headlines do you expect to see? Reach out… Read more »

Working with Influencers: How to Build Authentic Partnerships + Engaging Content

BOSTON, Nov. 29, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Working with Influencers: How to Build Authentic Partnerships and Engaging Content, a free, live webinar on Thursday, December 7, 2023. WHAT: WHEN: WHERE: WHO: WHY: Don’t miss this opportunity to unlock the secrets of authentic influencer partnerships and take your content creation to the next level. About… Read more »

Matter’s 2024 Marketing Outlook Survey Reveals Most Marketers Plan to Increase Investments to Build Their Brands

CMOs and Decision-Makers to Prioritize AI Tool Usage and Other High-ROI Marketing Tactics, Including Social, Content and Brand-building BOSTON, Nov. 1, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2024 Marketing Outlook Survey. The survey of CMOs and marketing/communications decision-makers uncovered many plans to increase budgets, incorporate AI tools and build their… Read more »

Matter’s Gusto Team Releases Guide to Help Companies Maximize Event ROI with Video

Agency’s Award-winning Video Team Outlines How To Use Video Before, During and After Events To Boost Engagement and Brand Affinity BOSTON, October 3, 2023 — Gusto — a Matter company that brings brands to life with award-winning video, animation and podcast production — today announced its guide to maximizing event return on investment (ROI) with video, showing brands the most successful video assets to use before, during and… Read more »

Media on the Move: September 2023

Like the season’s falling leaves, the media moves have been piling up. From top-tier outlets like ABC News and FOX News, and throughout industries including fashion, entertainment, business and culture, our PR pros are sharing some of September’s biggest moves from reporters, editors and more.   ABC News Lauren Sher has been promoted to director of Good Morning America Digital. Previously, she was the managing editor… Read more »

Media on the Move: August 2023

With the final days of summer approaching, the “back to school” mentality has been prevalent across industries. And with no shortage of breaking healthcare headlines, August media moves were in full swing for healthcare reporters and editors — from promotions to departures to new employment opportunities. BBC News Global health correspondent, Naomi Grimley, leaves BBC News after 23 years. Previously, Grimley held the posts of political… Read more »

Want To Reach Gen Z? Matter to Host Webinar Revealing the New Rules of Consumer PR

Matter Shares Tips to Help PR, Social Media and Marketing Professionals Adapt Campaigns to Connect Brands with Gen Z Consumers BOSTON, Aug. 23, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Reaching Gen Z: The New Rules of Consumer PR, a free, live webinar on Thursday, September 7, 2023. What:  Join us for a special… Read more »

Does Tech Have a Talent Problem? Pluralsight Names Matter AOR to Elevate Criticality of Technology Workfoce Development

Agency’s B2B Technology Team Grows Pluralsight’s Media Share of Voice with Comprehensive PR Program, Including Media Relations, Executive Thought Leadership, Content Development and More. BOSTON, August 15, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for Pluralsight, the leading technology workforce development company. Technology workforce development… Read more »

Media on the Move: July 2023

While summer may be sweltering, it’s artificial intelligence (AI) that’s heating up tech. Despite rapid AI adoption across industries, the bots won’t be replacing tech journalists any time soon. In fact, the industry is hiring even more journalists dedicated to covering the latest in AI and technology — ensuring readers never miss a beat. Bloomberg Shirin Ghaffary will be joining the organization in September as a… Read more »

How to Grow Your Business with Media Coverage

“What do I do with media coverage once it comes in?” I’ve spent nearly two decades in PR, marketing and advertising, and I can count how many times this question has been asked on one hand. Far too few realize that what you do with media coverage is key to unlocking the ROI of public relations. Yes, quality coverage in the right places increases: But coverage… Read more »