By this point, everyone is most likely aware of the incredible rescue this week of three young women who were held captive for nearly a decade. The rescue of these women has been the top news story for several days, … Continue reading
Anyone who has turned on a television, radio, or computer in the last few weeks is painfully aware of the tragedy that occurred at this year’s Boston Marathon. Those of us who spend significant amounts of our days trolling the … Continue reading
In today’s culture of 24-hour Twitter news cycles, a string of bad PR moves can completely alter the public’s perception of an established brand or organization. My beloved Boston Red Sox know this all too well, and the bad PR … Continue reading
Like most public relations professionals, I like a good challenge and I’m competitive by nature. Not always, but when I put energy and time into something where there’s a possibility of winning, I of course would strongly prefer the W. … Continue reading
Lululemon’s popular athletic apparel line made headlines last week when the brand’s overly sheer fabric, known as Luon, bit them in the behind. Upon bending over, some of Lululemon’s loyalists realized they were baring it all. This led to a … Continue reading