Pitch Please!
The art of the pitch – it can be delicate and precise like threading a needle, to something much more direct and forceful, like demolishing a wall with a sledge hammer. Regardless of your style, if you are going to … Continue reading
The art of the pitch – it can be delicate and precise like threading a needle, to something much more direct and forceful, like demolishing a wall with a sledge hammer. Regardless of your style, if you are going to … Continue reading
As we monitor our client’s social media channels every day, we often engage with followers and fans on Twitter and Facebook. Although it may seem daunting to answer dozens of questions everyday (especially when it’s the same thing over and … Continue reading
Anyone who has turned on a television, radio, or computer in the last few weeks is painfully aware of the tragedy that occurred at this year’s Boston Marathon. Those of us who spend significant amounts of our days trolling the … Continue reading
I rode the Red Line into our Boston office yesterday morning and was greeted as usual with the glow of smart phones in the hands of commuters. The difference this time was the repeated flicker of red squares … Continue reading
As public relations professionals, we’re used to being in-tune to our clients’ social media needs. From drafting creative content calendars, to running contests, to handling customer inquiries, we make sure that we are positively optimizing the core messages … Continue reading