Case Study:

Altman Vilandrie & Company

Industry: Management Consulting

Results

Covered in the Wall Street Journal, New York Times, Investor's Business Daily, Associated Press, CNN Money.com and dozens of other outlets
Most single-month coverage in the company's 8-year history

Situation

Altman Vilandrie & Company is a boutique management consulting group that sought high-profile business press coverage to raise its profile and help it compete for clients against better-known, larger competitors.

Solutions

Matter identified upcoming news stories in areas where Altman Vilandrie & Company's expertise would interest prospective clients
"Interviewed" Altman Vilandrie's experts ahead of time and packaged their insights into colorful, attention-grabbing quotes for reporters to plug into their stories as the news broke