Case Study: BatchBlue Software

Industry: CRM Software

Project: Becoming a small brand evangelist

Results
  • Landed BatchBlue's flagship product, BatchBook and its founders in national publications read by its target audience of SMBs including Inc.com, BusinessWeek, Entrepreneur.com, PCMag.com and PC World
  • Established BatchBlue as a recognized and leading name in the CRM industry against competitors who have been in the industry for twice as long

Situation

In addition to marketing its own social CRM solution, BatchBlue wished to take a leadership position among developers marketing directly to small to medium-sized businesses. Batch Blue launched two initiatives: The Small Business Web, a group of software companies seeking to integrate their respective products to make life easier for growing businesses and SBBuzz, a weekly Twitter chat which invites small businesses to share their tech know-how and best practices.

Solution

  • Created a consistent message platform that extended to multiple partners in The Small Business Web while emphasizing BatchBlue's lead role
  • Aggressively pitched Small Business Web to media participating in the 2010 South by Southwest Interactive festival; including blogs, podcasts and SMB websites
  • Created media interest in SBBuzz both as a singular initiative and as an example of social media's impact on business interests