Case Study: ExaGrid

Industry: Storage

Results

Four industry honors for ExaGrid and its customers
ExaGrid named "Product of the Year" by Storage magazine
Installation of ExaGrid named one of InfoWorld's top 100 IT projects
Award wins incorporated into sales and website collateral

Situation

Exagrid is the fastest, most scalable disk backup with data deduplication at a cost comparable to tape. Exagrid and Matter knew that IT decision-makers value clout of third-party honors when making backup storage purchasing choices. Matter was tasked with building a cache of high-visibility honors for ExaGrid and its users. The main objective was to boost sales leads via industry awards, but Exagrid had never won any prior awards, Matter set out to change that.

Solutions

Matter charted a one-year calendar of business-driving industry awards both for ExaGrid its technology and customer successes
After careful evaluation and message development, Matter submitted ExaGrid for six priority opportunities