Case Study: Lexar Media

Industry: Consumer Electronics

Project: Event Program Management

Results

Received placement in more than 90 articles
Held in-person briefings with 21 contacts in two days
Participated in three third-party announcements
Developed tools for the Lexar global sales team, highlighting product launch successes and positive news, for use in new business presentations

Situation

In a challenging economic environment companies are making sure to maximize results on every marketing initiative and Lexar Media is no different. Consumer Electronics Show (CES) is an optimal venue for unveiling new technology products directly to media influencers and consumers. Lexar wanted to leverage positive news and product coverage to drive sales and increase its global channel presence. Matter was tasked with developing a high-impact PR strategy for Lexar at CES, including the worldwide launch of three products.

Solutions

The Matter team collaborated with Lexar product and management teams to drive the international news cycle, launch three products and successfully execute the CES PR plan.

Matter pre-seeded product messaging for day-of-launch coverage with top-tier media and coordinated 1:1 product briefings with Lexar and Crucial product teams at CES
Partnered with third-party vendors on press releases to reinforce Lexar's product innovation and increase its share of voice at CES