Case Study: Serif
Industry: Creative Software Tools
Project: Consumer product launch
- Exclusive review was published on launch day by Rebecca Ludens of About.com
- Coverage of software has appeared in more than 60 outlets to date and the coverage continues
Situation
Serif develops and publishes the award-winning software range which includes PagePlus™, PhotoPlus™, DrawPlus™, WebPlus™, AlbumPlus™, MoviePlus™, PanoramaPlus™ and Digital Scrapbook Artist™. Founded in 1987 with the aim to develop better value alternatives to high-end design and publishing packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which enables businesses, educational establishments, and ordinary PC users to achieve professional-quality results - whatever their level of experience. The company had been well-known in the U.K. for professional design and graphics programs for many years, but it didn't enter the U.S. market more recently. Matter was given the opportunity to create a strategy and execute the launch of a new digital scrapbooking program in the U.S. The craft & hobby industry was a new target for the company.
Solutions
- Secured an exclusive review with a top-tier online outlet to coincide with launch date
- Conducted pre-briefings to demonstrate software and secure review opportunities
- Developed a proactive pitch campaign and conducted desk-side visits to media in New York City, along with Serif team
