Work hard and play hard. While so cliché, that expression accurately describes the tone at many PR and social media agencies – and Matter Communications is no exception. We embrace the philosophy that office-wide extra circular activities ensure that our PR professionals are engaged with not only clients (during the day and thereafter), but also with each other.
And, we take the topic a bit further by empowering our staff to organize these activities – and one another! Just last week our office received a note from Kaitlyn Ethier encouraging the wider group to jump-in to a second night of pick-up basketball. The initiative – like the plethora of other weekly happenings – is encouraged by senior management but run by the staff. And, that’s what makes them special.
A number of marketing professionals view public relations firms as a team of people who can pitch the media and get interviews.Read more →
It’s not so smart to start a debate about which of the seasons is preferred, so let’s agree that summer is terrific.Read more →
Often PR firms get a bad rap, and sometimes it’s deservedly so.Read more →
During a time when most of our newsfeeds are filled with duck-face selfies, people airing dirty laundry, and hash tags galore, social media is catching a lot of flack, perhaps deservedly so, for being futile and self-indulgent.Read more →
Do you ever find yourself in a store deciding on a product that has multiple brand options to choose from? I have found myself in this situation more times than I’d like to admit. I will read the benefits of each item, and possibly look up some reviews, but more often than not, the winning factor is the package design.Read more →