PR Whiteboard

PR Whiteboard is our blog where our CEO shares thoughts on the PR industry and events.

Never Content With Content Distribution

As our creative team is in the process of producing a satellite media tour that’s reaching no less than 25 national media outlets today – from the studio here at our office – the increased importance of solid distribution channels is on my mind. It should be on yours, too.
As our business has evolved over the past decade, the quantity of channels for disseminating key messages has grown exponentially, and it’s more important than ever for leading PR and social media agencies to make an array of distribution resources available to their clients.
While “pushing” a press release over a distribution service like Businesswire or Thompson Reuters may still satisfy financial company regulators, it’s merely a drop in the bucket for exposure value. It’s a commodity. Table stakes.

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Matter Chatter

Baseball needs a PR shake up

With baseball’s Opening Week upon us it’s a good time to take a deeper look into America’s pastime. Without some change, Baseball is in jeopardy of becoming a game of America’s past. The sport is extremely successful from a monetary stand point. Television contracts and players’ salaries have never been higher.

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Graphical Content

Free Getty photos?! Well, kind of…

Free images from stock-photo giant Getty Images? Well, sort of…
Last week Getty unveiled a first-of-it-kind “Embedded Viewer” tool which will allow a huge portion of it’s library to be used for free on non-commercial websites (blogs, Tumblr pages, Twitter, etc.). Yes, for free. Wait, don’t get too excited.

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