4 Ways to Delight Your PR Client

The key to creating a lasting relationship between a PR agency and a client is to never take his or her loyalty for granted, even when things are going well. That’s easy to say, but hard to do consistently. Taking your foot off the gas pedal for even a short time can strain that loyalty, which you earned with hard work, intelligent counsel and business-driving results. Here are four things we strive to do for clients that aren’t written into our contracts:

Always be enterprising. Sure, you have the PR plan in place and everyone is rowing the same way to gain momentum, but the news cycle is “always on” and that means savvy PR pros constantly find fresh ways to insert their clients into the conversation – even when “it’s not in the plan.

Read more →

Matter Chatter

Brian Williams, Jon Stewart and the Shifting Media Landscape

Since the time that I was in college, people have been talking about the “death” of print journalism and the shifting media landscape. We talked about it so much in fact, that my then journalism-major girlfriend wound up becoming my lawyer fiancé. Between a PR pro and a lawyer, I’m not sure which side of our union best represents the “dark side” – but I digress.

Read more →

Graphical Content

The Magic of Branding

Branding is more than just fonts, colors and logos. As the crew at recently showed us in the video above, it’s about creating something unique and inspiring that will take a good brand, and make it an outstanding brand. As branding experts, designers strive to step out of our own heads and leave our viewpoints behind in order to step into the brand.

Read more →