General

6 Ways PR Agencies Help Marketers

A number of marketing professionals view public relations firms as a team of people who can pitch the media and get interviews. But a top PR agency can do so much more than that. Here are six ways that PR and social media agencies can help marketers succeed in their gigs:

Increased PR exposure can lead to more “at bats” for the company, and any sales team loves a marketing department that feeds it leads. Having a high-profile presence in key media and on priority social channels will generate opportunities to do more business, the ultimate goal of virtually every marketing team.

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Matter Chatter

Using Social Media to Empower Prospective Customers

During a time when most of our newsfeeds are filled with duck-face selfies, people airing dirty laundry, and hash tags galore, social media is catching a lot of flack, perhaps deservedly so, for being futile and self-indulgent.

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Graphical Content

How Colors Influence Buying Habits

Do you ever find yourself in a store deciding on a product that has multiple brand options to choose from? I have found myself in this situation more times than I’d like to admit. I will read the benefits of each item, and possibly look up some reviews, but more often than not, the winning factor is the package design.

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