PR Whiteboard is our blog where our CEO shares thoughts on the PR industry and events.
As our creative team is in the process of producing a satellite media tour that’s reaching no less than 25 national media outlets today – from the studio here at our office – the increased importance of solid distribution channels is on my mind. It should be on yours, too.
As our business has evolved over the past decade, the quantity of channels for disseminating key messages has grown exponentially, and it’s more important than ever for leading PR and social media agencies to make an array of distribution resources available to their clients.
While “pushing” a press release over a distribution service like Businesswire or Thompson Reuters may still satisfy financial company regulators, it’s merely a drop in the bucket for exposure value. It’s a commodity. Table stakes.
As a three-time recipient of a “Best Place to Work” in Boston award from the Boston Business Journal, a distinction I’m proud of for obvious reRead more →
In a world that embraces creative content, one of the best ways to leverage the many smart and savvy resources in an agency like Matter is to hold aRead more →
Our agency celebrated St. Patrick’s Day last week – it was a hoot, by the way! – and our family did more celebrating this past weekend.Read more →
With baseball’s Opening Week upon us it’s a good time to take a deeper look into America’s pastime. Without some change, Baseball is in jeopardy of becoming a game of America’s past. The sport is extremely successful from a monetary stand point. Television contracts and players’ salaries have never been higher.Read more →
Free images from stock-photo giant Getty Images? Well, sort of…
Last week Getty unveiled a first-of-it-kind “Embedded Viewer” tool which will allow a huge portion of it’s library to be used for free on non-commercial websites (blogs, Tumblr pages, Twitter, etc.). Yes, for free. Wait, don’t get too excited.