PR Whiteboard

PR Whiteboard is our blog where our CEO shares thoughts on the PR industry and events.

Five Ways Bocce is Like Life Itself

A good game of Bocce – the Italian sport played for centuries – is a lot like life, and here’s how: First, every bocce game is as competitive as you want it to be. If you are hungry for the trophy and want to go with gusto, then take lessons, practice and then perform on whatever court you play. If you care to Read more →

Matter Chatter

Matter Chatter

4 Lessons in PR from the Founding Fathers

In honor of the upcoming holiday weekend, I wanted to take a look back at our nation’s founding fathers. These men were not only strong leaders with political savvy – they were also pros at using PR tactics to achieve their goals. In fact, President Thomas Jefferson first used the term “public relations” in 1807 in his “Seventh Address to the Congress.” By employing public relations Read more →

Graphical Content

Graphical Content

Smartphone Video: The Future of Professional Filmmaking?

We all know that smartphone cameras are the most popular point-and-shoots in the world right now. Each generation, they’re  packed with more megapixels, higher frame rates, and crispier color capabilities than ever before. You’ve probably seen Apple’s newest campaign that shows a breathtaking slo-mo drone shot of someone surfing, or a billboard that features a photo that Read more →