Years ago it was a simpler time for PR firms. You’d land a client, find the right news hook, set up a media tour and hit the road to visit analysts and journalists. Then, you’d count up all the news clippings, put them in a big, shiny book, and slam it on the table during the next quarterly agency review. The louder the sound of the book, the better the odds of continuing the relationship.
Sure, that’s an oversimplification, but it’s not far off from the way it was. Here are some basic things about PR agency life that have changed in the past 10 years:
Media tours – The days of booking massive, expensive, travel-intensive road shows are largely over.
Some people shudder at the thought of summer coming to end, but not me.Read more →
Work hard and play hard.Read more →
A number of marketing professionals view public relations firms as a team of people who can pitch the media and get interviews.Read more →
With many clients running startups and strapped for cash, it’s a hard loss for our team and our client when they have to put a midstream stop to the PR program. Media relations takes time. Although PR is so much more than just media relations, for many of our clients, media coverage is the golden ring. Dropping the ring when it’s in hand is especially frustrating.Read more →