It’s NFL playoff time, and the New England Patriots are again looking like league leaders. With a weekend win over Indianapolis, our boys are packing their bags and preparing for what will surely be a tough test when they play the Broncos this coming weekend.Read more →
The Consumer Electronics Show – the preeminent event for anyone interested in leading-edge consumer technologies – is officially underway in Vegas. Having attended the show a seemingly countless number of times, I feel qualified to provide some practical tips on how to best experience it.Read more →
Later today, the majority of our staff (and their plus-ones!) will be gathering to celebrate the season. Like so many agencies nationwide, we’ll share holiday joy by eating, drinking and being merry.Read more →
I’m dealing with a salesperson that has crossed the line from persistent to annoying, and doesn’t understand what we do and need. He’s spamming me with crazy regularity and the content of his pitch is meaningless to me and my business. The truth is, there are far too many PR agencies that take this similar tact while pitching.Read more →
All editorial pitches are opportunities for expression. Through email, direct messages on Twitter, inMail on LinkedIn or any other communications channel, editorial pitching provides us PR professionals with a creative channel for securing a story. It’s an art form, really, and here are four reasons that support that statement:
First, a PR pitch offers the practitioner unlimited creativity.