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Did you budget for creative? Four reasons why now is the time.

It’s the time of the year when PR and social media leaders plan programs for the year ahead, and it’s also the time when they secure the funds to execute those programs. Forward-thinking and experienced communications professionals will build on an already-successful foundation and find ways to enhance the way they are telling their organization’s story. That’s where creative comes in.

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5 Things PR Agencies Stopped Doing

Years ago it was a simpler time for PR firms. You’d land a client, find the right news hook, set up a media tour and hit the road to visit analysts and journalists. Then, you’d count up all the news clippings, put them in a big, shiny book, and slam it on the table during the next quarterly agency review. The louder the sound of the book, the better the odds of continuing the relationship.

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PR, and the End of the summer blues?

Some people shudder at the thought of summer coming to end, but not me. I love all that is associated with the warm and sunny months, including the last week of August. However, I equally love the start of September – the busiest time at our shop and most PR and social media agencies.

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PR Agency Culture: Play to Win!

Work hard and play hard. While so cliché, that expression accurately describes the tone at many PR and social media agencies – and Matter Communications is no exception. We embrace the philosophy that office-wide extra circular activities ensure that our PR professionals are engaged with not only clients (during the day and thereafter), but also with each other.

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