A number of marketing professionals view public relations firms as a team of people who can pitch the media and get interviews. But a top PR agency can do so much more than that.Read more →
It’s not so smart to start a debate about which of the seasons is preferred, so let’s agree that summer is terrific. It may not be the “best” of the four in the minds of many, but it is typically a dynamite time of the year.Read more →
Often PR firms get a bad rap, and sometimes it’s deservedly so. If your agency sits on its heels and waits for you to “provide some news,” the result is predictably underwhelming.
Why? Because that’s not a partnership, but rather a client-vendor relationship.
We’re fortunate at Matter Communications to receive our share of Requests for Proposals (RFPs) from some of the nation’s leading consumer and B2B brands. No complaints there; we’re working on several right now. It’s certainly better to be included than the alternative.Read more →
I’m subscribing to Time magazine, again. I am an avid fan. I love the snapshots of timely news complemented by insightful feature stories. I like the balance of world news and localized human interest pieces, and I absolutely love the Light Box. As the picture below of me reading Time when I was eight years old may suggest, I’ve been a fan for a while now.Read more →