Earlier this week I was discussing with my colleagues the many ways good PR and social media can help start-ups during a crisis, which, left unchecked, can spread like wildfire in today’s digital age. That discussion inspired me to capture some thoughts below.Read more →
The key to creating a lasting relationship between a PR agency and a client is to never take his or her loyalty for granted, even when things are going well. That’s easy to say, but hard to do consistently. Taking your foot off the gas pedal for even a short time can strain that loyalty, which you earned with hard work, intelligent counsel and business-driving results.Read more →
We’re on the eve of Valentine’s Day weekend, and it’s an appropriate time to share some perspective as to what I love about working in a bustling PR agency. There’s plenty to say about my beautiful wife and my dynamite daughters, but instead I’m staying focused and sharing five reasons why it’s easy to love this gig:
First, you meet a lot of different people.
It’s snowing. Again.
While it’s easy for some folks to get frustrated by the weather, I look at a snowy day when I can’t get into the office as an opportunity to make some progress on the to-do list.
I’ve thought for some time that the start of February marks the official kickoff of the business year, particularly for those of us in public relations, social media and creative agencies.Read more →