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How Many PR Agency Reviews Do You Need?

Often PR firms get a bad rap, and sometimes it’s deservedly so. If your agency sits on its heels and waits for you to “provide some news,” the result is predictably underwhelming.
Why? Because that’s not a partnership, but rather a client-vendor relationship.

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Standing the Test of Time

I’m subscribing to Time magazine, again. I am an avid fan. I love the snapshots of timely news complemented by insightful feature stories. I like the balance of world news and localized human interest pieces, and I absolutely love the Light Box. As the picture below of me reading Time when I was eight years old may suggest, I’ve been a fan for a while now.

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