Some people shudder at the thought of summer coming to end, but not me. I love all that is associated with the warm and sunny months, including the last week of August. However, I equally love the start of September – the busiest time at our shop and most PR and social media agencies.Read more →
Work hard and play hard. While so cliché, that expression accurately describes the tone at many PR and social media agencies – and Matter Communications is no exception. We embrace the philosophy that office-wide extra circular activities ensure that our PR professionals are engaged with not only clients (during the day and thereafter), but also with each other.Read more →
A number of marketing professionals view public relations firms as a team of people who can pitch the media and get interviews. But a top PR agency can do so much more than that.Read more →
It’s not so smart to start a debate about which of the seasons is preferred, so let’s agree that summer is terrific. It may not be the “best” of the four in the minds of many, but it is typically a dynamite time of the year.Read more →
Often PR firms get a bad rap, and sometimes it’s deservedly so. If your agency sits on its heels and waits for you to “provide some news,” the result is predictably underwhelming.
Why? Because that’s not a partnership, but rather a client-vendor relationship.