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Defensive Brand Strategy .Sucks

A topic related to domain names has been raising eyebrows – and plenty of questions – in marketing circles lately. Soon people will be able to purchase the .sucks top-level domain, and in doing so potentially create problems for brands and their hard-earned reputations.
Specifically, pundits are debating about the decision to acquire – or not – web addresses ending in .

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BREAKING: Matter Acquires Search Marketing Firm

Today our PR and social media firm announced the acquisition of Search Maven Media, a New England-based agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
It’s a deal that has been in the works for a while, and it’s something our 65+ clients increasingly need to have in their respective marketing & PR arsenals.

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PR and Social, In a Time of Crisis

Earlier this week I was discussing with my colleagues the many ways good PR and social media can help start-ups during a crisis, which, left unchecked, can spread like wildfire in today’s digital age. That discussion inspired me to capture some thoughts below.

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4 Ways to Delight Your PR Client

The key to creating a lasting relationship between a PR agency and a client is to never take his or her loyalty for granted, even when things are going well. That’s easy to say, but hard to do consistently. Taking your foot off the gas pedal for even a short time can strain that loyalty, which you earned with hard work, intelligent counsel and business-driving results.

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5 Reasons Why I Love PR

We’re on the eve of Valentine’s Day weekend, and it’s an appropriate time to share some perspective as to what I love about working in a bustling PR agency. There’s plenty to say about my beautiful wife and my dynamite daughters, but instead I’m staying focused and sharing five reasons why it’s easy to love this gig:
First, you meet a lot of different people.

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