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Baseball needs a PR shake up

With baseball’s Opening Week upon us it’s a good time to take a deeper look into America’s pastime. Without some change, Baseball is in jeopardy of becoming a game of America’s past. The sport is extremely successful from a monetary stand point. Television contracts and players’ salaries have never been higher.

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PR: Is Proximity Relative?

As the newest team member at Matter Communications in Portland, OR, I take time to reflect on the words of one of the most influential voices of my generation to help make my transition as seamless as possible:
“When opportunity knocks, you better let him in. Sit him on down and try to be his friend.

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Does Print Media Matter?

Earlier this week I grabbed a good ole’ hard copy of USA Today here in the Matter office, thumbed through the Money section and spotted this piece speculating on the future of two of the most esteemed national print newsweeklies, Time and Newsweek. Newsweek of course made its own headlines recently when it resumed publication of its print edition. Talk about “Back to the Future.

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4 Keys to Nailing Brand Guidelines

Operating without a net in a circus is dangerous right?  Well so is running a company without solid brand guidelines. We have all heard, “Your brand is your promise,” or “Your brand is your culture” and the countless other valuations of what your brand means to you and your customers.

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