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3 Ways Social Media Has Changed Public Relations

Social media has had a profound effect on public relations, creating new opportunities and challenges for brands. Social media allows brands and consumers to engage across a variety of channels in real-time, which has led to an increased demand for brands to address consumer inquiries quickly and effectively.

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PR Pros: Masters of Many Trades

When you speak with a friend or colleague that has worked both agency and in-house PR you almost always hear the same thing, “In house has the potential to become repetitive, while working at an agency keeps you on your toes and the content fresh.

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Brian Williams, Jon Stewart and the Shifting Media Landscape

Since the time that I was in college, people have been talking about the “death” of print journalism and the shifting media landscape. We talked about it so much in fact, that my then journalism-major girlfriend wound up becoming my lawyer fiancé. Between a PR pro and a lawyer, I’m not sure which side of our union best represents the “dark side” – but I digress.

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