By

Brian Williams, Jon Stewart and the Shifting Media Landscape

Since the time that I was in college, people have been talking about the “death” of print journalism and the shifting media landscape. We talked about it so much in fact, that my then journalism-major girlfriend wound up becoming my lawyer fiancé. Between a PR pro and a lawyer, I’m not sure which side of our union best represents the “dark side” – but I digress.

Read more →

By

5 Tips for PR Productivty

 

Get to know the media you’re pitching

As a PR professional it’s your No. 1 job to get media results for your clients. In order to accomplish this task you need to know who you’re pitching; plain and simple. This doesn’t just mean looking up their bio on software such as Cision. Read recent articles they’ve written, follow their Twitter feed, learn their interests.

Read more →

By

Trusting the Storyteller

An important disclosure: I’m a fan of Brian Williams. I like his reporting style, his humor on late night talk shows and dashing good looks. I like that he reports the tough news of the day with gravitas and a baritone voice. All the while, I thought that he didn’t take his celebrity too seriously and therefore could mock it. That wasn’t a problem, until now.

Read more →

By

What’s in a Word? Adding Definition to Public Relations

I like words. I like them as communicative devices. I like them as sounds. I like them as symbols. Words can represent a great deal more than the message they’ve been strung together to express, and you’ll find that most people in marketing and design agree – hence the massive level of attention we heap onto strategic things like keyword research, brand messaging and content development.

Read more →

By

Three Seemingly Obvious, but Significant Things I Learned as a PR Intern

I had only gotten my feet wet in Public Relations before starting my internship at Matter, so while I knew I had a strong interest in PR, I did not quite know what to expect as a PR intern. I did know that I was ready to learn as much as possible in 12 weeks. Over the past three months, I have developed several new skills, from forming media lists to penning pitches and sharing them with bloggers.

Read more →