For those of us in the PR profession, media relations, and one of its most common tactics – “pitching” – is considered to be among our most valued skills. Yet put most of us on pitcher’s mound from 60 feet, six inches with a tightly wound ball of string covered in horsehide and we’d be hopelessly lost.Read more →
What do Nike Shoes, local brews, foodies, hipsters and Matter Communications all have in common? Simple – all can be found in Portland Oregon. I have been fortunate enough to spend this week with some of Matter’s newest cohorts in our recently added Portland office. While I am here in an official capacity, it has hardly felt that way.Read more →
During a time when most of our newsfeeds are filled with duck-face selfies, people airing dirty laundry, and hash tags galore, social media is catching a lot of flack, perhaps deservedly so, for being futile and self-indulgent.Read more →
According to the World Business Council for Sustainable Development, corporate social responsibility is defined as “the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.Read more →
I’d like to congratulate the U.S. Government. You’re winning at public relations right now. No, really. Two well-known and often maligned government agencies have found respective niches to educate and entertain, helping to project a friendlier image to the masses. There’s a few lessons we can all learn from their social media triumphs.
Let’s start with the CIA.