By

As PR professionals, fostering relationships is at the core of what we do

Meeting new people. Learning new things. That’s what it’s all about. As a former journo, that’s the very reason I got into journalism in the first place. The writing always came second. What I craved was the interaction with all different types of people with varying views and knowing what they know; what makes them tick. As a PR professional it’s not much different.

Read more →

By

Keep your PR healthy when an agency is no longer an option

With many clients running startups and strapped for cash, it’s a hard loss for our team and our client when they have to put a midstream stop to the PR program. Media relations takes time. Although PR is so much more than just media relations, for many of our clients, media coverage is the golden ring. Dropping the ring when it’s in hand is especially frustrating.

Read more →

By

PR Pros: How To Get Your Morning News Fix

As any PR pro knows, staying plugged in to the news is a must. Everything from world headlines to national stories, tech trends, pop culture, and whatever’s trending day-to-day on social media – staying ‘in the know’ helps us be creative and gives us an edge when pitching fresh, new angles to reporters.

Read more →