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7 Life Lessons Learned in PR

Tomorrow marks my 120th day working at PR Agency, Matter Communications. While they may seem like the fastest four months of my life, they also have been the most valuable. Working in public relations teaches you many things, some of which are important life lessons that will serve you both in your professional career and in everyday life.

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PR Teams Take Time Out for Team Building

In such a fast-paced environment, trust and respect among team members is a critical element for success. That’s why it’s important to periodically take time out of the office, step outside of our comfort zones and get to know colleagues on our PR teams outside of the confines of conference rooms and our inboxes.

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PR Perspectives: Will Uber Go Under?

Full disclosure: I have never used the Uber service. Also, I am a GenX (barely) suburban guy who prefers driving own car and has no problem with mass transit in Boston or other major metros. Right there I am in in the wrong demographic for the suddenly most reviled brand – “sharing economy” or otherwise – on the planet to care about what I think.

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3 Ways to Get Hands-On for Better Pitching

As PR professionals, our craft demands versatility and speed. We need to be able to speak intelligently and convincingly about any number of topics – many of which may have little to no relevance in our personal lives – and we need to be able to do it to virtual strangers who’ve likely forgotten more about the topic than we’ll ever know. We have to be quick. We have to respond.

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Three Tips to Host a Successful PR Launch Party

A few weeks ago, right before the start of New York Fashion Week, I joined three of my Matter colleagues in the Big Apple to host a PR launch party for our client felix + iris, a new e-commerce eyewear brand dedicated to helping consumers find the right fit online.
As the clock struck 6 p.m.

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