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When opportunity knocks…and no one answers

The entire New England region was transfixed with the Market Basket drama. Like a miniseries, there was hardly a way to avoid the news coverage, protesting part-timers or the honking MB Groupies who made their opinion known about the family debacle.
This isn’t about any of them.

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Getting to the Good Idea – Brainstorming 101

How many brainstormers do you attend each month? Too many? Not enough? Whatever the amount, it’s so important to get the most out of them. It’s a huge ask, lots of people in the room, billable time and sometimes there’s even food!
At Matter Communications, brainstorming is an art form.

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The public relations power of the user review

In the modern era, the consumer is king. Companies who previously walked over their customers now live in fear of the almighty user review, and rightfully so. Mobile devices, the internet and centralized user reviews now dictate whether a company survives, thrives or dies.

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