Public relations and journalism are two careers that are closely related. For those who are less familiar, in my line of work it’s part of the job to stay up to date on local, national, international and trade news. The more familiar you become, the more you know who writes certain kinds of stories and what each reporter is interested in.Read more →
Part of any successful PR strategy involves identifying the right people to reach and customizing the brand’s messages to suit that audience. Influencing the influencers means finding who has the influence, and in the past few years, brands (including many of our clients) have been clamoring for endorsement from one group in particular: mom bloggers.
And one powerful group at that.
In a Mad Men episode this past season, there was a brief shot of the front of the New York Times issue following the assassination of John F. Kennedy.Read more →
Throughout my career, my hope is to improve and acquire new skills, but one skill that I think doesn’t get enough attention is learning how to work, and work well, with others.Read more →
Meeting new people. Learning new things. That’s what it’s all about. As a former journo, that’s the very reason I got into journalism in the first place. The writing always came second. What I craved was the interaction with all different types of people with varying views and knowing what they know; what makes them tick. As a PR professional it’s not much different.Read more →