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Keeping up with the Blogosphere

Don’t quote me on this statistic, but I think I can assume that roughly 90% of brands or companies out there work with bloggers in some capacity. Whether it’s working closely with them on announcements or campaigns, sending them product, inviting them to headquarter events or creating fun videos to showcase specific initiatives.

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3 Ways Social Media Has Changed Public Relations

Social media has had a profound effect on public relations, creating new opportunities and challenges for brands. Social media allows brands and consumers to engage across a variety of channels in real-time, which has led to an increased demand for brands to address consumer inquiries quickly and effectively.

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PR Pros: Masters of Many Trades

When you speak with a friend or colleague that has worked both agency and in-house PR you almost always hear the same thing, “In house has the potential to become repetitive, while working at an agency keeps you on your toes and the content fresh.

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