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Reaching Mom Bloggers: A Powerful Voice for Brands

Part of any successful PR strategy involves identifying the right people to reach and customizing the brand’s messages to suit that audience. Influencing the influencers means finding who has the influence, and in the past few years, brands (including many of our clients) have been clamoring for endorsement from one group in particular: mom bloggers.
And one powerful group at that.

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As PR professionals, fostering relationships is at the core of what we do

Meeting new people. Learning new things. That’s what it’s all about. As a former journo, that’s the very reason I got into journalism in the first place. The writing always came second. What I craved was the interaction with all different types of people with varying views and knowing what they know; what makes them tick. As a PR professional it’s not much different.

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Keep your PR healthy when an agency is no longer an option

With many clients running startups and strapped for cash, it’s a hard loss for our team and our client when they have to put a midstream stop to the PR program. Media relations takes time. Although PR is so much more than just media relations, for many of our clients, media coverage is the golden ring. Dropping the ring when it’s in hand is especially frustrating.

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