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Keep your PR healthy when an agency is no longer an option

With many clients running startups and strapped for cash, it’s a hard loss for our team and our client when they have to put a midstream stop to the PR program. Media relations takes time. Although PR is so much more than just media relations, for many of our clients, media coverage is the golden ring. Dropping the ring when it’s in hand is especially frustrating.

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PR Pros: How To Get Your Morning News Fix

As any PR pro knows, staying plugged in to the news is a must. Everything from world headlines to national stories, tech trends, pop culture, and whatever’s trending day-to-day on social media – staying ‘in the know’ helps us be creative and gives us an edge when pitching fresh, new angles to reporters.

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In launch of #OneGoodReason, CVS demonstrates ‘3 Good Reasons’ we can all learn from them

As you may have caught on the news on your drive in yesterday morning or throughout the day on Wednesday, it’s a big week for drugstore chain (and Matter client) CVS.
Earlier this year CVS Caremark made a commitment to stop selling cigarettes and other tobacco products at all CVS/pharmacy stores by October 1, 2014 – becoming the first national pharmacy to do so.

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When opportunity knocks…and no one answers

The entire New England region was transfixed with the Market Basket drama. Like a miniseries, there was hardly a way to avoid the news coverage, protesting part-timers or the honking MB Groupies who made their opinion known about the family debacle.
This isn’t about any of them.

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Getting to the Good Idea – Brainstorming 101

How many brainstormers do you attend each month? Too many? Not enough? Whatever the amount, it’s so important to get the most out of them. It’s a huge ask, lots of people in the room, billable time and sometimes there’s even food!
At Matter Communications, brainstorming is an art form.

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