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What’s in a Word? Adding Definition to Public Relations

I like words. I like them as communicative devices. I like them as sounds. I like them as symbols. Words can represent a great deal more than the message they’ve been strung together to express, and you’ll find that most people in marketing and design agree – hence the massive level of attention we heap onto strategic things like keyword research, brand messaging and content development.

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Three Seemingly Obvious, but Significant Things I Learned as a PR Intern

I had only gotten my feet wet in Public Relations before starting my internship at Matter, so while I knew I had a strong interest in PR, I did not quite know what to expect as a PR intern. I did know that I was ready to learn as much as possible in 12 weeks. Over the past three months, I have developed several new skills, from forming media lists to penning pitches and sharing them with bloggers.

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New Year, New PR Resolutions

As we all return to a sense of normalcy and routine after a few weeks of holiday fun, this marks a good time for those of us at Matter to take a step back and re-raise the bar for 2015. While we continuously strive to better ourselves as masters of our craft, there’s something about a brand new year that encourages me to look at the larger picture and set some resolutions.

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Why You Should Take a Break

Here at Matter, the office is busy with the sound of final projects being completed before the holiday break. While we remain available for our clients, we take the week after Christmas to recharge and refresh so that we can start the New Year off strong.
And while most people recognize the importance of taking a break, the workforce often doesn’t act upon its own advice.

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7 Life Lessons Learned in PR

Tomorrow marks my 120th day working at PR Agency, Matter Communications. While they may seem like the fastest four months of my life, they also have been the most valuable. Working in public relations teaches you many things, some of which are important life lessons that will serve you both in your professional career and in everyday life.

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