In-Agency Group Dedicated to Meeting Specialized, Focused PR Needs
Newburyport, Mass. – August 22, 2012 – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, has announced a new internal group, called Precision. The group was designed to meet the needs of clients and prospects with laser-focused public relations needs, such as a specialized business media program, or with limited budget for a broader corporate communications program.
Matter’s CEO, Scott Signore said, “For years, we have heard from prospects and clients that they have a project, a specific need, or just a smaller overall PR budget, and they’re frustrated because they can’t find the right agency to partner with. In our early years, these clients and prospects were our engine for growth. As we’ve grown, though, and as our agency continues to take on larger-scope client work, we felt it was still important to have an in-house solution for companies who have tightly-defined PR needs. Precision is our solution; it allows companies to reap the benefits of a focused PR or social media program and it allows us to do what we do best – drive results.”
Precision clients will be serviced by a dedicated account group, headed by Vice President and Managing Director Jesse Ciccone, with day-to-day strategy and execution of the group’s client work led by the newly hired Precision Account Leader, Jennifer Karin.
Each Precision client’s program components will be selected from Matter’s full suite of services, including:
- Media and influencer relations;
- Content creation;
- Social media management; and
- Video production.
More information about Precision is available on Matter Communications’ website.
About Matter Communications, Inc.
Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island and New York, New York, Matter Communications executes creative, results-driven public relations programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media campaigns, crisis communications and thought leadership programs. For more information, please go to www.matternow.com or visit the Matter Chatter blog.
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