News
Communities Matter in Social Media Management
Matter Communications, Boston area high tech and consumer PR agency, helps companies identify effective social media channels and manage dialog with key audiences
Newburyport, Mass. – January 26, 2012 – Matter Communications has created Communities Matter, a service offering aimed at building and maintaining positive relationships for clients in the online communities that matter most.
The program's elements cover a range of planning and execution needs, including:
- setting goals;
- creating content;
- day-to-day engagement and community growth;
- integration with customer service standards; and
- measuring success.
By taking control of the many elements of community management, Matter’s program not only provides a social media service, it enables clients to get a handle on what key constituencies are saying, provides analysis of sentiment, and creates a framework for communicating effectively with customers both in social media and in business transactions, whether that’s a store visit or a multi-million dollar software purchase.
Scott Signore, CEO of Matter said, “Interacting with many different audiences in an effective and meaningful way is a substantial challenge in the business world. There are myriad choices of where to build communities, and which to spend the most time and resources on: LinkedIn, YouTube, Facebook, Twitter, Google + and others. And once those choices are made, significant challenges still exist; operating creatively and successfully on these different channels, understanding how they differ but also how they can work together. Each needs a unique approach. We help clients easily navigate social media in the way that is best for their brand.”
More information on Matter’s Communities Matter offering is available on the company’s website.
For more information on Matter’s video services and to see an example of the results generated by our agency’s execution of video, visit here.
About Matter Communications, Inc.
Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island and New York, New York, Matter Communications executes creative, results-driven public relations programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media campaigns, crisis communications and thought leadership programs. For more information, please go to www.matternow.com or visit the Matter Chatter blog at blog.matternow.com
Media Contact
Jim Baptiste
Matter Communications
978-499-9250, ext. 246
