How do you reenergize business development programs? Tell the story visually. With LoJack looking to increase market share in Central Valley, CA, we put our storytelling capabilities to work. We created “LoDown with LoJack: The Central Valley,” an integrated digital marketing campaign.
Thousand YouTube Video Views
Thousand Facebook Video Views
The campaign included a three-part video series, landing page, and focused Facebook advertising. It was a HUGE success resulting in PR gold: sales and partnership opportunities with auto dealerships in the area as well as a new customer that generated new revenue well into the six-figures.