B2B Tech

Describing a technology product or service to the public can be a challenge for any company. But in the world of B2B technology, it’s even more arduous. With complex systems and specialized industry jargon, an “About Us” page can be as understandable as a series of ones and zeros. Here at Matter, we specialize in bridging the gap between your technology company and the rest of the world, translating your product or service for consumers in an impactful, relatable way.

Featured Case Study

An Executive LinkedIn Program for Johnson Controls

When Tyco became part of Johnson Controls, the company needed to educate the marketplace and its customers on the new brand. But not only was Tyco still using their legacy social media channels, it was going to take time to rebrand their digital properties — two issues that set the stage for a challenging integration.

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Featured Experience

From machine learning and IoT to digital data and AI, we’ve worked with a range of B2B technology clients to help expand their messaging and reach their audience. With experience in cybersecurity, digital payment, cloud communications, energy efficient tech and more, we can help your tech company tell its story.

Our Video Portfolio

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Case Studies

  • Progress

    Progress set out to establish themselves as a leading platform for developing and deploying mission-critical, cognitive-first business applications. Step one was making two strategic acquisitions to bolster their portfolio: DataRPM and Kinvey. Next, they tasked the Matter team with elevating the thought leadership platforms of key Progress executives.

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  • Solidfire

    Within a week of signing SolidFire as a new client, the Matter team was pushed to insert SolidFire executives—particularly CEO Dave Wright—into the industry’s chaotic news cycle of consolidations, IPOs and defunct startups. With few to no pre-existing relationships, SolidFire needed the Matter team to leverage our extensive associations within the business press to generate coverage within the first month.

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  • JDA Software

    JDA Software surveyed 1,000 US shoppers in the months before the holiday shopping season, and revealed that once a retailer finds itself on a customer’s “naughty list,” there’s no coming back.

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  • JCI

    When Tyco became part of Johnson Controls, the company needed to educate the marketplace and its customers on the new brand. But not only was Tyco still using their legacy social media channels, it was going to take time to rebrand their digital properties — two issues that set the stage for a challenging integration.

    Read more
  • BroadSoft

    The video series, featuring ten customer success stories, impressed and inspired the live audiences at BroadSoft’s annual “Connections” conference. The attendees noted that the videos helped bring the technology solutions to life and engaged the audience.

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  • Bigtincan

    Bigtincan, creator of the AI-powered sales enablement platform Bigtincan Hub, called upon Matter to create a series of five Customer Success Story videos to highlight the marketing and sales efficiency of Bigtincan Hub.

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Design Work

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Plumchoice
Website Redesign

Axis Communications
Infographic

ZMAGS
Brand Refresh

Mavenir
Infographic

Interactions
Brand Refresh

VictorOps
E-book Design

Our Perspectives

  • Six Tips to Maximize Your Black Hat Experience

    Major security industry shows have become increasingly crowded and competitive in recent years, but when it comes to the deepest technical discussions, the quality of research issued here and its ability to draw the “heavy hitters,” Black Hat is the best big security show out there. If you play your cards right, Black Hat can be your most productive and successful show of the year. Here are six tips to ensure you maximize your Black Hat investment.

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  • Rapid Response PR is Dead; Long Live Rapid Response PR

    So, when the next adult (ahem) dating site, credit bureau rating agency or online retailer gets hacked – and they will – the electronic flood gates will open. The initial wave of media reports will inevitably focus on the who and the what. Very quickly however, enterprising business/finance and security reporters and bloggers will shift their focus to the why and now what? This is the stage that usually creates a feeding frenzy for PR professionals everywhere. This has come to be commonly known as “Rapid Response” media relations.

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  • GDPR Deadline has Passed: Here’s What’s Changed for Marketers

    The May 25th deadline for the European Union General Data Protection Regulation (GDPR) has come and gone and many of our clients are asking “what changes for us” as a marketing arm of the company. The skinny? A lot.

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  • How to Talk About Your Tech

    After months of iteration, you’ve built a new technology. Your voice assistant reads today’s headlines. Or your deep learning platform returns new techniques for disease management from thousands of medical journals. Or your disk storage hardware archives directly to Amazon’s public cloud. Now, how do you talk about it?

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  • Q+A with Forbes Contributor Richard Kestenbaum

    We recently caught up with Forbes contributor Richard Kestenbaum, who covers retail, fashion, consumer behavior and consumer products. Kestenbaum doubles as a co-founder and partner at Triangle Capital, where he’s been doing mergers and acquisitions, and capital raises, for consumer-facing companies for more than 35 years. He is based in NY.

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  • Insights from Evergage CMO Andy Zimmerman

    Tim Hurley, EVP at Matter recently spoke with Evergage CMO Andy Zimmerman to discuss B2B marketing, measurement and more. Check out the video from the interview and read the full conversation.

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