Do I smell cake?
Two members in our Providence office, myself and Julie Sellew-Kruger, are turning 30 in the coming week. But rather than commiserate the demise of my 20’s, I decided to celebrate the big three-oh by sharing with you what I consider to be the Top 30 Do’s and Don’ts of working in PR. Thirty is such a nice, round number after all. (more…)
By now everyone has heard about the Costa Concordia shipwreck off the coast of an Italian island, and it has not been good news. After nearly two weeks, the cruise line is still making national headlines. While I have little experience in crisis communications, I know there are plenty of public relations lessons to be learned from this particular crisis. (more…)
Newburyport, Mass. – Matter Communications has created Communities Matter, a service offering aimed at building and maintaining positive relationships for clients in the online communities that matter most.
The program’s elements cover a range of planning and execution needs, including:
I’m sure you’ve seen all the ballyhoo around McDonald’s #McDStories campaign that has backlashed in a big way. Designed to get followers sharing their favorite stories about the brand, people took to Twitter to share instead their disgust and distaste for the Big Mac of fast food. There’s a public relations lesson here, and not just for one of the world’s biggest consumer brands. (more…)
As PR professionals, the First Amendment is not only crucial to our business, but something we truly feel passionate about protecting. Today, we have all inevitably run into at least a handfull of blacked-out sites in protest of the Stop Online Piracy Act (SOPA), and Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011(PIPA), two bills under consideration by Congress. If this legislation is made law, it would expand the ability of U.S. law enforcement and copyright holders to fight online trafficking in copyrighted intellectual property and counterfeit goods. Sounds like an easy thing to support, right? Not so fast. (more…)
At the turn of every year, many industries take a step back and lament on the year just passed. The PR industry is no different and Business Insider recently took a look at the 11 biggest PR disasters of 2011. The list is pretty comprehensive, and it outlines all the biggest PR goofs and gaffes I’d compile for the year, but I’m left wondering: where the heck are these people’s PR representation?? (more…)
Like most people, I entered this New Year with hopes to improve upon last year. As I was strategizing these goals, most of which included my career, I stumbled across an article on PR Daily, “New Year’s Resolutions for PR and Marketing Professionals.” Most of the resolutions in the article include things I was already taught during my first year at Matter, but all are important to remember as we go about the daily grind. The article had 11 resolutions, but I went through and picked the five that were most important to me for 2012. (more…)
Happy New Year! During 2011 we had the opportunity to work on many exciting, creative video projects with clients in a wide array of industries, from high tech to consumer products. Each project had unique technical and creative challenges, and this video gives just a taste of that work. Matter is a results-focused agency and our video production services help our clients reach their goals – and that makes us pretty proud. Please enjoy this short highlight video: (more…)