Month: March 2013

Think Before You Pitch

I originally planned to call this post “Know When to Say When” because if you didn’t know any better you might think that the “guilty parties” involved in this story had actually been consuming some adult beverages before handling dangerous weapons: a keyboard and mouse. It is a very recent and classic example of how NOT to conduct media relations. We recently helped a company (not… Read more »

Five Tips for PR Beginners

  As a beginner in the PR world, I wanted to share a few tips that helped me succeed in my college internships and land a job at a great PR agency. Experience, experience, experience: In this case, it is quality over quantity. Just because someone completed eight internships in college, doesn’t mean they have the skills that are going to benefit them in their career. What makes… Read more »