Month: May 2013

So, You Just Started Your First PR Job?

Just about a month has gone by since I started as an Account Coordinator here at Matter Communications – a month packed to the brim with new experiences and new challenges. As a recent grad just starting her first “real-world” job, I know exactly how awkward and full of butterflies the beginning can be. But I have also learned a few useful tips to help ease… Read more »

Boston Business Journal Honors PR Agency Matter Communications as a 2013 “Best Places to Work” Winner

Boston, MA – May 2, 2013 – The Boston Business Journal has named Matter Communications one of the Best Places to Work in Massachusetts in its eleventh annual regional awards program. The honor recognizes Matter’s achievements in creating a positive work environment that attracts and retains employees through a combination of employee satisfaction, working conditions and company culture. Matter Communications was one of over 400 companies… Read more »

5 Ways to Lose a PR Pitch

PR agencies typically have to earn the business they win by jumping through multiple hoops. Often we get an RFI (Request for Information) or an RFP (Request for Proposals) from the company looking to hire a new firm. Anyone who has completed these knows they’re laborious, time-sucking exercises that don’t accomplish much more than a half-hour phone call would.  But, that’s part of the gig, and… Read more »