Month: July 2015

3 Lessons in: Media Relations

Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email As media platforms evolve, public relations is tasked with a continuously growing list of promotional activity. What hasn’t changed, however, is our core responsibility: media relations. Regardless of our individual specialties, it is… Read more »

3 PR Lessons from a Taylor Swift Concert and the CrossFit Games

To observe an elite star at the height of his or her powers can be vexing or inspiring. I suppose that’s why there are Instagram posts and coffee mugs to remind us all that Beyoncé also operates in a day with 24 hours – whether we’re meant to feel bad about ourselves or determined to do more is a matter of perspective. This weekend, I watched… Read more »

PR Networking In Portland: An Opportunity To Connect

This past week the Matter Portland office took a trip to an evening networking event hosted by Women In Information Technology (WITI), a group hosts get-together’s for women working in the technology industry. As we headed out the door we were all excited to get our feet wet in the local community, building relationships with other professional women in the technology world – and it didn’t… Read more »

Week One: Another Kind of Internship at a Boulder PR Agency

I have to admit that on the first day of my internship at Matter Communications I had some major jitters. I had no idea what to expect, and all I knew about PR, or account management in general, were the shady antics that Pete Campbell conducted on “Mad Men.” Having been a journalist with two internships under my belt, I knew I could handle the craziness… Read more »

Best Practices: In-Person Press Meetings

It’s amazing what the benefit of face-to-face contact can have when building a relationship. Getting the opportunity to have face-time with the press is an invaluable opportunity when you work in PR. So, when I had the chance to attend the New Products Holiday Gift Guide Event last week for my client, Vermont Nut Free Chocolates, I knew that it would benefit my career and my… Read more »

Industry News Scanning Helps You and Your Client

Typing the same search terms into Google day after day may seem like a chore, but the benefits of it far outweigh the negatives. I’m talking about industry news scanning, which is a service many PR agencies provide for their clients. But it’s not only helpful to your clients – it is key in helping you grow as a PR professional. I scan newspapers and online… Read more »

PR at Matter Communications: What’s Not to Love?

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs This quote popped up on my computer screen when I was scrolling through Facebook one day and it got me thinking. Growing up, I had always wondered… Read more »

4 Lessons in PR from the Founding Fathers

In honor of the upcoming holiday weekend, I wanted to take a look back at our nation’s founding fathers. These men were not only strong leaders with political savvy – they were also pros at using PR tactics to achieve their goals. In fact, President Thomas Jefferson first used the term “public relations” in 1807 in his “Seventh Address to the Congress.” By employing public relations… Read more »