Month: May 2023

Matter Social Second: May 2023

Welcome to another edition of the Matter Social Second — keeping you current about what’s trending in social media. From TikTok advertising to social AI, we’re sharing the most important and impactful social stories from May. Click each headline to see the full story. Instagram Boosts Content Collaboration with UGC User Generated Content (UGC) continues to drive engagement and Instagram is taking notice. Advertisers on Instagram can… Read more »

Media on the Move: May 2023

May is in full swing, the flowers are in bloom and this month’s media moves are ready for you. From business, health and tech to consumer and commerce, here are the most recent reporter and journalist updates to help you keep those pitches in tip-top shape. Bloomberg News Diani Li now covers venture capital and technology at Bloomberg News, having previously covered distressed debt and leveraged… Read more »

How to drive your business forward with data-backed intelligence

In a Harvard Business Review Survey of 10,000 senior business leaders, 97 percent believe that being strategic is the leadership behavior most important to their organization’s success — yet 96 percent lack the time for it. We hear this firsthand from marketing leaders and their teams who struggle to step out of daily execution and into deep, strategic thinking to position themselves for long-term success. So… Read more »

5 Ways to Take Your Email Strategy to the Next Level

To run an effective email marketing program, it’s important to make sure your organization is utilizing automation to its full potential. Understanding and implementing email best practices can significantly elevate your email strategy and deliver a clear ROI for your business.