• Matter’s Gusto Team Releases Its 2023 Guide to 10 Must-Have Brand Videos

    Matter’s Gusto Team Releases Its 2023 Guide to 10 Must-Have Brand Videos

    Agency’s Award-winning Video Team Reveals the 10 Videos Every Brand Needs to Successfully Support Each Stage of the Buyer’s Journey

    BOSTON, June 27, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its 2023 Guide to must-have brand videos, helping companies engage audiences and create brand affinity at each stage of the buyer’s journey. The guide helps brands identify the strengths, weaknesses and blind spots in their holistic video-marketing strategies.

    The guide groups each strategic asset within a stage of the buyer’s journey – awareness, consideration, decision and nurture – outlining the following 10 videos every brand needs:

    Awareness Videos

    • Brand Anthems + Commercials
    • Live + Immersive Experiences
    • Mini-documentaries
    • Thought Leadership

    Consideration Videos

    • Product or Service Explainers
    • Event Coverage + Support

    Decision Videos

    • Customer Success Stories
    • About Us/Recruitment

    Nurture Videos

    • Original Series or Podcast
    • Milestones

    “Every business needs video to effectively communicate its brand messages,” said Mandy Mladenoff, President of Matter. “Whether you’re showcasing your leaders’ expertise, explaining the ROI of your products and services or giving audiences a glimpse into your company culture, there are strategic videos for each stage of the buyer’s journey that will help guide your audience’s decision-making.”

    Check out the Gusto team’s award-winning work – including two recent Emmy Awards!

    Learn more about working with Matter’s Gusto team by reaching out today.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter

    Greg Amaral

    [email protected]

    www.matternow.com

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  • Matter Adds Three Cybersecurity Brands That Help Organizations Better Protect Themselves Against Global threats Through Technology, Training + Awareness

    Matter Adds Three Cybersecurity Brands That Help Organizations Better Protect Themselves Against Global threats Through Technology, Training + Awareness

    Agency’s Growing Cyber Team Boosts Brand Awareness and Market Differentiation for New Clients – Including Acalvio, Cymulate and SANS Institute – Within Hypercompetitive Cybersecurity Sector

    BOSTON, June 21, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the continued momentum of its cybersecurity client portfolio highlighted by significant additions from across the security spectrum.

    “Amidst evolving cybersecurity industry challenges – from issues created by hybrid/remote work environments and the ongoing skills shortage – we’re positioning our client partners as thought leaders helping to educate global organizations on the best ways to protect their businesses and employees,” said Tim Hurley, Executive Vice President and cybersecurity team leader at Matter. “The addition of these three clients to our growing portfolio continues to further solidify Matter as a national leader in delivering high-impact, integrated PR and marketing programs for innovative brands with critical stories to tell.”

    Working with Matter to develop and execute multi-faceted PR programs that maximize awareness, media coverage, executive visibility, category creation and more, the agency’s newest cybersecurity client partners include:

    • Acalvio Technologies, the leader in cyber deception technology
    • Cymulate, the leader in cybersecurity risk validation and exposure management
    • SANS Institute, the world-renowned provider of cybersecurity training and certification

    “After a competitive and comprehensive agency evaluation process, SANS Institute selected Matter to help elevate awareness of our brand, our cybersecurity training and education curriculum, and our executives and instructors,” said Deb Oenning, Chief Marketing Officer at SANS Institute. “To say they have gotten off to a fast start is an incredible understatement. Their media relations and content campaigns have been highly effective. We are appreciative of the partnership and Matter’s deep understanding of our industry and our business goals.”

    Matter works with more than 20 cybersecurity clients, ranging from angel-funded start-ups to billion-dollar brands. To learn more about Matter’s cybersecurity clients and expertise, visit the Matter Cybersecurity page.

    With 250+ professionals across offices in Boston and Newburyport, MA, Rochester, NY, Providence, RI, Dallas, TX, and Denver, CO, Matter is one of the fastest-growing PR, marketing and creative firms in the country. Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter

    Greg Amaral

    [email protected]

    www.matternow.com

    Matter

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  • Media on the Move: June 2023

    Media on the Move: June 2023

    We are kicking off the summer with the latest media moves within consumer, food & beverage, and entertainment.

    As journalists’ bandwidths continue to be stretched – especially with recent newsroom cutbacks and ongoing writer strikes – empathy is everything. Additionally, keep in mind that many journalists will be enjoying well-deserved “Summer Fridays” and vacations as we pitch them and work toward their deadlines.

    Food Network Magazine

    Lizzy Briskin is the new print food editor and will cover food news and products, recipes, and reported culinary features. She joins the team from Real Simple where she was a food editor and also has experience as a freelance writer, chef and recipe developer.

    InStyle

    Sally Holmes has joined InStyle as their new editor-in-chief. Holmes previously spent more than five years at Marie Claire where she covered culture, beauty, fashion/style, and female empowerment.

    INSIDER

    Samantha Rollins will become the deputy editor of entertainment covering pop culture and celebrity news. Rollins previously held the same role with Bustle and has also worked at New York Magazine, The New York Times and The Week.

    The Washington Post

    Fred Ryan, the publisher and chief executive for the past decade, will be leaving the company in August.

    Yahoo News

    Lauren Johnston has been promoted to executive editor and will lead Yahoo’s team of journalists across news, entertainment, and lifestyle, while overseeing the creation and implementation of the strategy for original content to expand into new audience segments and deepen engagement. Before Yahoo, she was at the New York Daily News working as the digital editorial director.

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  • Matter’s Gusto Team Wins Two Regional Emmy Awards for Graphic Arts at the 46th Annual Boston/New England Emmy Awards

    Matter’s Gusto Team Wins Two Regional Emmy Awards for Graphic Arts at the 46th Annual Boston/New England Emmy Awards

    Honored by the National Academy of Television Arts and Sciences for Excellence in Artistic, Educational, Cultural, and Technical Progress

    BOSTON, June 15, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production —is proud to announce it has won two Boston/New England Regional Emmy® Awards for outstanding work in Graphic Arts. The Boston/New England Emmy® Awards are dedicated to advancing the arts and sciences of television, fostering creative leadership in the industry, and encouraging excellence in artistic, educational, cultural, and technical progress.

    This year, Matter’s Gusto team captured two Regional Emmy® Awards in the Graphic Arts category, including:

    GRAPHIC ARTS – MOTION GRAPHICS

    NEVY’s In Wonderland, 10 Mad Years

    • Tanya Mikheyeva, Motion Graphics Designer/Artist/Animator
    • Joey Sullivan, Motion Graphics Designer/Artist/Animator    
    • Joe Skoniecki, Motion Graphics Designer/Artist/Animator    
    • Sarah Delahunty, Motion Graphics Designer/Artist/Animator    
    • Kyle Faneuff, Motion Graphics Designer/Artist/Animator

    GRAPHIC ARTS – ART DIRECTION

    NEVY’s in Wonderland, 10 Mad Years

    • Nicole Bedard, Art Director

    “We always always bring a spirit of creativity and artistic professionalism to our clients’ programs which has set us apart from other agencies over the years,” said Scott Signore, Principal and CEO of Matter. “Receiving this recognition from an awards program as prestigious as the Boston/New England Emmy® Awards is beyond gratifying and validating for Matter and our amazingly talented Gusto team.”

    The two Graphic Arts award wins mark the Gusto team’s first and only submissions into the Boston/New England Emmy® Awards competition, winning a remarkable two-for-two on behalf of their work for the New England Venture Capital Association’s 2022 NEVY Awards.

    The NEVY Awards are New England’s premier celebration of the venture ecosystem. Attended by 1000+ of the region’s top innovators, investors, and companies, the NEVYs embraces the vibe of the local innovation community: fast-paced, eccentric, colorful, and unapologetic. 2022 marked “10 Mad Years” of the celebration and took attendees down “the rabbit hole” of past achievements while providing an immersive experience through re-imagined iconic Boston landmarks with characters inspired by Alice in Wonderland.

    The Gusto team defined the look of the event with a logo design, color palette and typography choices. Impressionist character and illustrative set design put a modern twist on a storyboard classic. These decisions directed all visual aspects of the show – registration page, printed posters, banners and playing cards, animated video open, awards intros and winner graphics, transitions, and lower thirds.

    Check out Gusto’s award-winning work with the New England Venture Capital Association.

    Learn more about working with Matter’s Gusto team by reaching out today.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter

    Greg Amaral

    [email protected]

    www.matternow.com

    Matter

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  • Matter Wins Four Awards at the 55th Annual Bell Ringer Award Ceremony

    Matter Wins Four Awards at the 55th Annual Bell Ringer Award Ceremony

    Honored by the PR Club for the “Best of the Best” in Public Relations, Communications and Marketing Industries Around New England

    BOSTON, June 13, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is proud to announce it has won four Bell Ringer Awards for exemplary work across consumer, healthcare and individual professional categories. Each year, the PR Club hosts the Bell Ringer Awards Ceremony to celebrate the outstanding work done in New England by the PR, communications and marketing professionals in the region.

    This year, Matter captured four Bell Ringer Awards across multiple categories, including:

    • Silver Bell – Consumer Industry Campaign, “CVS Health: Taking the Stigma Out of Home Health Care Products”
    • Bronze Bell – Executive Thought Leadership Campaign, “Elevating DexCare CEO Derek Streat as a Thought Leader Through Healthcare’s Challenges
    • Bronze Bell – Series of Media Placements, “Evenflo Wins Parents ‘Best of Award,’ Featured on TODAY”
    • Striker Award – Industry Newcomer, Simone Migliori, Account Executive, Matter

    “Our teams put forth tremendous efforts to provide the highest level of service and results for our clients, so it brings me great joy to see their hard work recognized by our industry peers,” said Scott Signore, Principal and CEO of Matter. “I couldn’t be prouder of this year’s winners and all of our teams for continuing to make Matter the world-class agency it is.”

    The four award wins mark another memorable Bell Ringer Awards ceremony for Matter, showcasing its successful campaigns across thought leadership content, influencers, media relations and more, as well as a proud moment for Simone Migliori, Matter Precision Account Executive who earned the event’s prestigious Striker Award. The Striker Award recognizes the practitioner who demonstrates an early passion for public relations, a dedication to their career and a superior work ethic.

    “Winning a Bell Ringer Award signifies one of the highest levels of achievements for New England communicators,” said Sofia Giovannello, PR Club president and managing supervisor of Methods+Mastery. “Year after year, we see incredible work reflected in the quality of entries. On behalf of everyone at PR Club, we congratulate all the winners!”

    With 250+ professionals across offices in Boston and Newburyport, MA, Rochester, NY, Providence, RI, Dallas, TX, and Denver, CO, Matter is one of the fastest-growing PR, marketing and creative firms in the country. Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    About PR Club

    Founded in 1948, PR Club (formerly the Publicity Club of New England) strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions, and marketing. Get additional information about monthly PR Club programs, social and networking events, the “Bell Ringer” blog, and the Bell Ringer Awards Ceremony at www.PRClub.org. Follow them on Twitter @PRClubofNE.

    About the Bell Ringer Awards

    The Bell Ringer Awards recognize public relations and communications work that demonstrates excellence in creative planning and superior execution to achieve a high degree of success in reaching predetermined objectives. Open to all New England practitioners, the program, now in its 55th year, celebrates the extraordinary work of the region’s communications professionals.

    Contact

    Matter

    Greg Amaral

    [email protected]

    www.matternow.com

    Matter

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  • The Data Behind Data Intelligence

    The Data Behind Data Intelligence
    Marketing Intelligence Infographic

    Download PDF

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