Month: September 2023

Media on the Move: September 2023

Like the season’s falling leaves, the media moves have been piling up. From top-tier outlets like ABC News and FOX News, and throughout industries including fashion, entertainment, business and culture, our PR pros are sharing some of September’s biggest moves from reporters, editors and more.   ABC News Lauren Sher has been promoted to director of Good Morning America Digital. Previously, she was the managing editor… Read more »

Ask a PR Pro: How Do I Get the Most Out of My Messaging?

We regularly sit down with a member of Matter’s Precision team to ask how PR professionals can put best practices into action. This month, we asked Senior Content Writer Anne Briner how to get the most out of your messaging. Anne has led numerous value proposition and messaging development programs throughout her career at Matter as well as PwC, Haley & Aldrich and Firstsource. What is… Read more »

How to Newsjack Your Way into Top-Tier Media

While we might not all be familiar with the Roman poet Horace, we all know his famous phrase, “carpe diem.” It’s a great principle to live by, but in PR seizing the day isn’t enough. You need to seize every moment, every trending story, every bit of news you can harness to elevate your client’s standing. We’re talking, of course, about newsjacking. Successful newsjacking demonstrates your… Read more »