Month: June 2024

Top 10 Conversion Rate Optimization (CRO) Best Practices to Elevate Your Marketing Strategy

In today’s digital landscape, the belief that marketing programs can always be refined is fundamental. Capturing, synthesizing and understanding all available data is crucial for identifying areas of improvement whether you are targeting consumers directly or influencing the C-suite buying committee. Marketing performance typically lags in three key areas: brand strategy, awareness and the marketing funnel. Why Every Marketing Program Needs Continuous Improvement No matter how… Read more »

What We Learned at Swaay.Health Live 2024

Swaay.Health Live emerged as a beacon of innovation and collaboration, igniting discussions on the dynamic landscape of healthcare marketing. After digesting all the rich content and meaningful discussions, here are the top five takeaways we gleaned from the show that will inherently fuel Matter Health and healthcare communications moving forward this year and beyond: From all the great discussions that took place during Swaay.Health, one thing… Read more »

Making an Unforgettable Impression: Videos for the Top of Your Sales Funnel

Your business needs video. Video generates more leads, communicates a more memorable message and is shared on social 12x more than text alone – and because search engines prioritize content that includes video, more people will be exposed to your branded video than would be exposed to a similarly branded blog post. But here’s the thing: One video cannot meet all of your marketing needs alone…. Read more »

Matter Grows Consumer PR Client Base with New Brands and Extended Programs

Agency’s Consumer PR Team Continues to Support Successful B2C Product Launches, National Partnerships and Local Market Outreach with Mix of 360-degree Media Relations, Influencer Activations and Creative Events. BOSTON, June 11 , 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its consumer client roster, highlighted by the addition of new clients as well as… Read more »

Matter Video Celebrates High Impact Work Including 250th Episode of Microwave Journal’s Thought Leadership Video Series

Matter’s video + animation team announces continued momentum highlighted by successful brand videos for client partners including Presidio, RSM, SieMatic, OmniOn Power and more BOSTON, June 4, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of Matter Video, the agency’s full-service video production and animation team. According to Wyzowl’s 2024 Video Marketing Statistics,… Read more »