Month: July 2024

The Best Free AI Image Generators (Power Rankings)

Looking for free AI image generators to help you create incredible images? Well, look no further. We’ve put together a power ranking of the best free AI image generators on the web so you can stop pouring over Reddit posts and singing up for free trials. At Matter, our creative teams leverage AI tools all the time to help inspire great creative concepts and ideas for… Read more »

Videos for the Middle of Your Sales Funnel

Marketing videos aren’t all about awareness. Sure, video is great for getting new prospects in the door, but it’s also a great way to stay connected with your potential new customers throughout the buyer’s journey. 79% of marketing leads are never converted into sales, which means there’s a whole lot of opportunity waiting for you further down the sales funnel. And it just so happens that… Read more »

How to Create a Successful Paid Media Strategy

I started my career in SEO and have grown used to my friends and others not quite knowing what exactly it is I do. Now, working in paid media, I thought I’d have an easier professional story to tell – “Look at the thousands of ads you see in your day: I do that.” Yet, I still see question marks form on peoples’ faces when I… Read more »

Consumers are Hungry for Viral Food + Beverage Trends, Healthier Choices, According to Matter Survey

Research from agency’s consumer PR + Marketing experts highlights strong opportunities for CPG brands across influencer marketing, in-store and online retail, healthy alternatives and more BOSTON, July 23, 2024 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today revealed findings from its 2024 Food & Beverage Trends survey. The survey of more than 1,000 U.S. consumers uncovered insights… Read more »

Matter Grows B2B Tech Portfolio, Elevating Brand Awareness + Driving Bottom-line Results for New Clients

Agency’s B2B tech team celebrates growth from new client partners, supporting successful brand awareness, thought leadership content and creative marketing programs BOSTON, July 9, 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its B2B tech portfolio, highlighted by the addition of new clients spanning diverse sectors. Matter continues to elevate B2B brand stories by creating and executing… Read more »