A well-defined brand strategy is more than just a nice-to-have—it’s a fundamental element for everything your brand does. It communicates your brand’s mission, what makes it different, and why your buyers should care. We take brand strategy very seriously, using a research-heavy approach to uncover key insights and determine exactly what your customers are looking for or what is currently missing from the market to drive… Read more »
New offering expands Matter’s expertise in empowering executives to navigate the changing media landscape BOSTON, Aug. 20, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the launch of its media training offering. Building on years of experience successfully equipping executive spokespeople with the skills and confidence needed to effectively communicate their messages, this comprehensive program addresses the complexities of… Read more »
Business leaders are charging full speed ahead into tradeshow and announcement season, with marquee events like Mobile World Congress, Dreamforce, and Kubecon attracting journalists looking for groundbreaking stories and expert voices. Furthermore, Q4 often coincides with product launches, major announcements, and company changes. You know what that means – it’s media training season. It’s a perfect time for brands to shine, get the media talking, and… Read more »
You already know that your sales funnel is like a waterslide (and if you don’t, feel free to go back and read part 1 & part 2 of our Videos for your Sales Funnel series). What I’m going to say next will probably not shock you, either: Videos help convince your customers to purchase. Not only that, but video is an excellent tool for keeping your… Read more »
Deciding to invest in marketing and PR through an agency partnership is a strategic business decision. Picking an agency is the critical next step and it should be done with careful consideration. The right partner can make a world of difference in how your brand is known and perceived by its various stakeholders (or if it’s perceived at all). This is especially true in today’s increasingly… Read more »
