Month: October 2024

How a Scripted 911 Call Underscored Urgency for Domestic Violence Support

In honor of Domestic Violence Awareness Month, we’re reflecting on our recent partnership with Geiger Institute, an organization with a proven track record of helping domestic violence survivors. Matter has been privileged to partner with Geiger Institute on several initiatives over the years, helping elevate the critical work they do. Recently, they asked us to create a video that would get the attention of large donors…. Read more »

Organic vs. Paid Social Media: Differences and Benefits

Social Media usage is continuing to grow exponentially, with no signs of stopping. With 4.8 billion social media users worldwide, representing nearly 60% of the global population, it’s no surprise that brands are increasingly prioritizing social media to stay top-of-mind with consumers. Brands can – and should – use both, but what’s the difference between organic vs. paid social media? Understanding the Basics of Organic vs…. Read more »

Matter Elevates Crisis Communications Response Capabilities with Appointment of Julianna Sheridan as VP

Agency’s crisis communications team brings decades of experience in proactively and reactively supporting clients through critical events BOSTON, Oct. 16, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – is excited to announce the continued growth of its dedicated crisis communications and reputation management unit, led by Julianna Sheridan, VP, Matter Precision and crisis communications. Since stepping into her… Read more »

The Complete Guide on iOS 18 & Effective Email Marketing (with HubSpot)

AI has significantly transformed marketing over the past year, and email marketing is no exception. Apple is one of the latest companies to introduce new AI features through Apple Intelligence, introduced this past June and set to roll out with an iOS 18 update as soon as this month. The Mail app specifically is set to undergo a series of updates using AI that will greatly… Read more »

Denver Startup Week, DenAI Summit Highlight Mountain West’s Vibrant Digital Ecosystem

Colorado’s tech scene has experienced exponential growth over the past decade. Contributing $1.8 trillion to the U.S. economy annually, the Colorado tech sector has emerged as a definitive digital hub between America’s east and west coasts. With major tech players present in Denver, Boulder and Colorado Springs, the Centennial State is on the forefront of digital innovation today.  Denver, ranking 19th in PitchBook’s Global VC Rankings,… Read more »

Explaining the Unexplained with Video

Let’s say you have a product to sell (Or a service. Something your business offers that is absolutely amazing). You want to tell the world about this incredible thing (because everyone and their mother should know about it), but there is so much information. Just look at your website! You have 10 pages detailing one aspect alone. And let’s be honest, most people aren’t going to… Read more »