Month: January 2025

2025 Marketing Trends Unwrapped: Evolving from 2024’s Landscape

From AI breakthroughs to micro-moments, here’s how marketing hit all the right notes in 2024 and will continue to sing loud in 2025. With 2024 behind us, marketers are now fixated on what comes next. The trends that dominated last year have set the stage for 2025, proving that marketing is a constantly evolving playlist of innovation and adaptation. Here’s how the industry’s biggest hits from… Read more »

Matter Precision Expands Professional Services Portfolio, Driving Momentum for Brands Across Industries

Agency’s specialist team adds and expands critical public relations and content work with several leading professional services organizations BOSTON, Jan. 29, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the expansion and momentum of Matter Precision’s professional services portfolio. From startups to mature organizations across insurance, legal, finance, real estate and consultancy services, the group has… Read more »

CES 2025: Our Insights and the Best Strategies to Stand Out

CES 2025 brought together more than 140,000 attendees and 4,500 exhibitors. It’s known as the most powerful tech event in the world, and the perfect opportunity to shape the future of tech while capturing the attention of a massive global audience. The show has proven successful for many of our B2C and B2B clients over the years. And at this year’s show, we saw the floors… Read more »

Matter Strengthens Leadership Team with Key Promotions and New VP

Strategic Appointments Across B2B Tech, Consumer and Healthcare Teams Aligned with Client Growth Boston, Jan. 14, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing, and creative services – is excited to announce strategic promotions and a new addition to its leadership team. These changes reflect Matter’s ongoing commitment to fostering top talent and delivering exceptional results for its clients across industries. Grace Torrance… Read more »

Crisis Ready in 2025: Protecting Your Brand in an Era of Uncertainty

As we enter 2025, communication professionals at businesses of all sizes face a host of challenges. From navigating a new administration to addressing privacy breaches, mitigating the misuse of AI, and responding to natural disasters, the challenges to being crisis ready are growing. Why do communication strategies matter during these moments? As communication leaders, we are the guardians of brand integrity. Failing to respond—or responding inauthentically—can… Read more »