Month: April 2025

Top Takeaways from Swaay.Health LIVE 2025: Healthcare Marketing, PR & Communications Trends You Need to Know

Date: Categories: Public Relations, Uncategorized

Swaay.Health LIVE 2025 did not disappoint. The event brought together like-minded marketing and communications professionals from tech companies, health IT firms, hospitals, media outlets, payers and non-profit organizations for a three-day event focused on education, discovery and networking. At this year’s event, sessions and panel discussions centered on marketing, PR and communications sparked conversations and critical thinking about the most challenging aspects of our fields. As… Read more »

How to Identify Your Target Audience: Marketing Tools & Tips

Date: Categories: Marketing Strategy

You can’t build your marketing strategy on guesswork. Whether you’re launching a new product or revamping your marketing strategy, knowing exactly who you’re talking to, what resonates with them, where they spend their time-consuming content and how they make buying decisions is imperative.  But let’s be real: marketing is expected to show results quickly and comprehensive market research or custom surveys can be expensive. Not every… Read more »

Why PR Pros Must Expand Their Media List: Tapping into Podcasts, Substack and More

Date: Categories: Public Relations, Social Media, Uncategorized

Americans are increasingly getting their news from non-traditional media like social media and other alternative sources. Substack, for one, has seen a huge jump in popularity over the last few years, recently hitting a record 5 million paid subscribers. At the same time, newsrooms are shrinking and the lines between journalist and content creator are becoming more blurred. In today’s fast-evolving media landscape, people are following… Read more »

The Rise of B2B Influencers: A New Era of Brand Awareness

Date: Categories: Public Relations

Influencer marketing has been a common practice in direct-to-consumer spaces for years, with the rise in popularity of platforms like TikTok driving revenue for brands, individuals and social media sites alike. In fact, since 2020, the global influencer marketing market value has more than tripled, and is expected to hit a record $33B in 2025. In terms of B2B influencer marketing, the practice has emerged as an effective… Read more »

How Professional Services Firms Can Get Quoted in the Media in 2025

Date: Categories: Public Relations

Professional services firms are grappling with a lot: widespread and unpredictable regulatory and economic changes, the state of AI, a difficult hiring market – the list goes on. And they’ll need to simultaneously help clients overcome the very same issues. In this environment, having a strong, forward-looking point of view isn’t just beneficial – it’s essential to any professional services media strategy. Businesses are seeking guidance… Read more »

Why Crisis Response Training is Critical for Your Organization

Date: Categories: Public Relations, Uncategorized

We recently laid out why your organization needs a crisis communication plan, but once you have the plan in place, it’s not a “set it and forget it” document. Organizations that invest in training for their crisis communications response team are better prepared to work collaboratively when issues strike. By having a larger portion of an organization trained on the plan, everyone is prepared to respond… Read more »

Dos and Don’ts of Using AI for Video

Date: Categories: Creative + Content, Social Media, Marketing Strategy, Uncategorized, Video

AI is Transforming Video Production—Are You Using It the Right Way? Artificial intelligence (AI) has undeniably transformed video production, offering tools that streamline processes and enhance creativity. But like any tool, AI is only as effective as the person wielding it. Used wisely, it can streamline workflows and unlock new creative possibilities. Used poorly, it can produce lifeless, generic content—or worse, land you in hot water… Read more »