• Matter Launches Precision Marketing: Smart, Measurable Marketing for Small and Growing Businesses

    Matter Launches Precision Marketing: Smart, Measurable Marketing for Small and Growing Businesses

    New offering blends Matter’s award-winning strategy with scalable technology to fuel fast growth

    Boston, August 14, 2025 – Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the launch of Precision Marketing: a smart, scalable solution designed to help teams with limited resources grow with confidence and compete with impact. 

    Attracting new customers, growing visibility, and building brand loyalty are tough for any business. And for local brick-and-mortar shops, startups, emerging brands, and other small to mid-sized companies with lean teams and tighter budgets, marketing and promotion can fall by the wayside – but it doesn’t have to. 

    “There’s a huge gap in the market for scrappy, effective marketing support, especially for small and growing businesses that are working hard with limited resources,” said Jeff Tahnk, GM of Strategy and Integrated Marketing at Matter. “We created Precision Marketing to level the playing field for exactly those teams. For over a decade our Precision PR offering has helped early-stage companies and local brands tell their stories through scalable, high-impact communications. Now, we’re proud to expand that same model into the digital marketing space at a time when speed, impact, and results have never been more important.”

    Precision Marketing delivers strategic support across core marketing channels with programs designed to be financially accessible. Whether you’re not sure where to start or just need help moving the needle, this solution makes impactful marketing simple, effective, and easy to measure. It’s flexible, focused, and designed to scale with speed, ambition, and impact.

    Packages include:  

    • Social media that speaks your brand – strategy, content, scheduling 
    • Email campaigns that convert – setup, copy, automation and more  
    • Search visibility that drives results – SEO, Google Business, local optimization 
    • Creative assets that make an impact – content, design, video 
    • Real-time reporting – so you can see the impact of every dollar spent  
    • Modest ad spend included – targeted paid support baked into base packages 
    • Risk-free commitment – designed to be nimble as needs change 

    “This is exactly the kind of solution our local business community has been waiting for” said Nancy Batista Caswell, President of the Greater Newburyport Chamber of Commerce and Owner of Brine. “Whether it’s a family-owned shop downtown or a fast-growing startup, so many of our members are looking for simple, effective ways to connect with customers and drive growth. We’re thrilled to see Matter, one of Newburyport’s most active and committed business leaders, step in with Precision Marketing. They’re not just based here; they’re part of the heart and soul of this community.”

    Longtime Matter veteran and Account Director Kat Aronofsky will be at the helm of Precision Marketing. Her leadership on the Precision PR team and experience with complex, award-winning integrated accounts uniquely position her for this role. Kat brings a deep understanding of the client base, what they need, and how to deliver stellar results with limited resources. 

    At a time where every move counts, Precision Marketing gives brands the creative firepower, strategy, and execution they need to grow with confidence – fast.

    Ready to grow smarter? Learn more here.

    About Matter Communications

    Matter is an agency delivering proven PR, marketing and creative solutions that drive results. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across high-technology, healthcare, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter Communications
    Greg Amaral
    [email protected]
    www.matternow.com

    Matter

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  • Your Media Measurement is Broken – Here’s How Matter Can Help

    Your Media Measurement is Broken – Here’s How Matter Can Help

    If you’re noticing that B2B buyer behavior is becoming harder to keep up with, you’re not alone. Buyers are under pressure to move fast, but they also can’t afford to make the wrong call. Reports from G2, Gartner, TrustRadius, 6sense, and McKinsey all highlight the same trend: B2B buyers want safe choices they can feel confident about, tools that help align their teams and buying experiences that don’t slow them down.

    Here’s a breakdown of the latest shifts in buyer behavior and what marketers can do to make it easier for buyers to say yes.

    Tired of guessing whether your marketing budget is actually working? Does your board ask for deeper insights than what the monthly click-through rate is? If you’re starting to think you need better answers, you’re not wrong. Basic reporting metrics like clicks and impressions are no longer cutting it. They don’t tell you what’s working, what’s not, or where to go from here.

    In a fragmented, privacy-first digital world, businesses and marketers need measurement strategies that deliver actual insight, not just surface-level stats.

    At Matter Communications, we’re focused on more than just proving ROI. We’re here to help you advertise strategically, adapt more efficiently, and scale sustainably. Here’s how we approach media measurement that drives meaningful results:

    Define Success with Strategic Clarity

    1. Establish clear objectives (growth, awareness, conversions, efficiency)
    2. Collaborate across teams (marketing, media, product, strategy) to deliver on shared goals
    3. Build a measurement framework that’s actionable

    Why?

    When clients and agencies align on clear goals, measurement and strategy become tools for growth, not just boxes to check. Before you start measuring, make sure everyone agrees on what success actually looks like.

    Build for Scale and Adaptability

    1. Use third-party solutions for efficient implementation and added capabilities
    2. Enable “real-time” reporting for campaign optimization
    3. Create customizable dashboards deliver a fuller picture and empower clients with insights

    Why?

    Measurement should be accurate and actionable. Our tech stack is built on tools like Looker Studio, Supermetrics, Google Meridian and more, that help teams evaluate performance and effectively optimize their programs.

    Prioritize Data Quality and Integration

    1. Automate data integration across platforms to reduce errors and fragmentation
    2. Implement data governance for consistent naming conventions, formatting and more accurate reporting
    3. Conduct regular audits to catch discrepancies early

    Why?

    Flawed data leads to flawed decisions – and wasted budget. Clean, integrated data builds trust with clients by providing clear narratives and better outcomes.

    Adopt a Layered Measurement Framework

    1. Recognize that there is no single source of truth – and that’s okay
    2. Blend attribution models (multi-touch, time decay, last click) with a mix modeling (MMM) and incrementality testing
    3. Use brand lift studies to evaluate top-of-funnel efforts offered by media partners

    Why?

    No single attribution model tells the whole story. We use a layered framework to deliver a fuller picture while respecting privacy and platform limitations.

    Design for Incrementality, Not Correlation

    1. Use geo-testing, audience segmentation or test groups and conversion lift studies to prove true media impact
    2. Design campaigns with testing in mind from the start
    3. Focus on demonstrating causal impact, not just correlation

    Why?

    Vanity metrics can’t tell you what’s actually driving campaign lift. Incrementality testing can. It helps you build the story your stakeholders actually care about.

    TL; DR:

    Media measurement today demands more than counting clicks and impressions. At Matter, we help brands build media programs with strategic alignment, layered methodologies, and data quality from the start. We help you move beyond reporting to uncover what truly drives results, so you can spend your marketing dollars where they’ll deliver the biggest return. Ready to transform your media measurement and unlock the true impact of your marketing?

    Ready to transform your media measurement and unlock the true impact of your marketing? Let’s talk!

    Jordan Pinelli

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  • Matter Expands Social Media Services with Targeted Offerings Designed to Drive Brand Engagement and Growth

    Matter Expands Social Media Services with Targeted Offerings Designed to Drive Brand Engagement and Growth

    From scroll-stopping LinkedIn video to executive branding and fast-growth content strategies, Matter’s tailored services deliver measurable results across today’s leading platforms.

    Boston, August 5, 2025 – Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced a series of focused social media marketing offerings. These high-impact, right-sized services are designed to help brands and executives accelerate their presence on social media, tap into trends in real time, and build long-term credibility across platforms.

    Whether the goal is to grow a following, amplify a product launch, or elevate executive voices, Matter’s social media team delivers fast-turn, platform-specific programs built for today’s audience behaviors — with the strategy and creative chops to match.

    “There’s more content than ever competing for attention — it’s not enough to just post; you have to connect,” said Jeff Tahnk, General Manager of Strategy + Integrated Marketing at Matter. “We help our clients break through the clutter by creating content that sparks engagement, builds meaningful connections, and drives real, measurable results. Our clients want smart, specific programs that have impact — and these offerings deliver exactly that.”

    Purpose-Built Social Media Programs

    Short-Form LinkedIn Video Content

    Perfect for executive and company pages alike, these snackable videos are designed to stop the scroll and start conversations, while tapping into the platform’s continued push to incentivize more video content. We handle everything — from concept to production to posting — to help your brand or leadership show up, stand out, and stay ahead of the moment.

    Executive Social Media Management

    We turn your executives into true thought leaders. By managing their channels as strategic brand extensions, we create and publish tailored content that engages industry peers, elevates credibility, and keeps them in the conversations that matter most.

    Social Media Acceleration

    For brands looking to grow their social presence fast, we deliver trend-savvy content and strategic posting that fuels organic growth. Whether you’re just getting started or stuck in a plateau, our nimble approach gets your channels moving in the right direction — quickly.

    These social programs can be custom built as individual offerings or combined to meet broader marketing goals — from channel consistency to campaign amplification and everything in between.

    “Our social team operates at the intersection of brand storytelling and real-time culture,” added Mandy Mladenoff, President of Matter. “We’re here to help brands stay relevant, grow their following, and most importantly — turn that audience into action.”

    Interested brands can connect with Matter’s social media experts to learn more about building a custom social media strategy that fits their needs, timelines, and budgets by visiting Matter’s Social Media Services page.

    About Matter Communications

    Matter is an agency delivering proven PR, marketing and creative solutions that drive results. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across high-technology, healthcare, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter Communications
    Greg Amaral
    [email protected]
    www.matternow.com

    Matter

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