6 Ways PR Was Different When I Started

By Scott Signore

I turned 40 today and that means I’ve reached a significant milestone in my life: that I’m a hell of a long time away from when I spent time faxing out my press releases.

Eighteen  years ago, I was an intern at Dorf & Stanton Communications in New York. That firm hired me as an account coordinator, and I’ve been a PR guy ever since. In my career I’ve held only PR or marketing positions, although I once “double dipped” and sold digital cameras to some big retailers. I’ve worked on both sides of the agency relationship – corporate and in-house – and have never looked back. While I deliberately stayed the course over the years, the PR category changed dramatically over the same period of time. Here are a few of the many ways being a PR guy is different now than it was 18 years ago when I first punched in:

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