An At-Home Guide to Content Creation Part II: When to Consider Animated Videos

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 We’re excited to kick-off a new Matter blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. The term “influencer” has become a key fixture in the world of PR…
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While the digital landscape has changed over the past few months, businesses are still looking to accomplish the same goals: generate leads/sales, drive awareness and/or engagement, and sustain or grow their leadership position. To do so, it’s imperative to focus…
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Over the coming weeks, we’ll be sharing six tactics you should consider employing to adapt your marketing programs to our new remote world. Welcome! Today is Part I, Leveraging Video as Part of the Marketing Funnel. #1. Transition to Virtual…
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Whether you are familiar with the term “inbound marketing” or not, you probably are familiar with all of the elements that comprise inbound marketing. While inbound marketing is not a new idea, the term itself is rather new (in the…
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