In 2009, newspapers died. According to Business Insider, in that year alone, 105 newspapers shut down, and 10,000 jobs were cut. The narrative is well-tread, and while newspapers never fully rebounded (and most likely will not), there are more than…
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For the third year in a row I was lucky to attend the annual Health IT Marketing and PR Conference or HITMC (pronounced hit-mick). While each conference has been valuable and informative, this year held special meaning for me personally…
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Politics + PR As we round into form across the first half of 2019, we hit upon the realization that for the next 18 months, the majority of media coverage will either be outright political or contain shades of the…
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Erin Brooks, marketing & communications specialist at Matter, recently spoke with Nerdio’s Chief Revenue Officer, Joseph Landes, to discuss his transition from 23 years at Microsoft to the startup world. Brooks and Landes explore the role of the CRO, trends…
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Anyone in healthcare public relations, from providers, hospitals, medical organizations and device manufacturers knows that earning organic publicity is increasingly difficult. So, how do you get your news into the competitive mix? With the healthcare industry in the midst of…
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There’s an invasion happening in healthcare right now with tech behemoths like Amazon, Apple and Google all making it abundantly clear they want to disrupt the space. Healthcare is a $3 trillion industry with flaws and inadequacies that are just…
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The month of March is Women’s History Month, with a special spotlight on International Women’s Day. As a young woman in healthcare public relations, and part of a growing entity, I sit back and think what this movement means not only to…
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Julianna Sheridan, senior account executive at Matter, recently spoke with One Door CMO and SVP of product, Tom Erskine, to discuss B2B marketing, the retail industry and more. Check out the video from the interview and read the full conversation…
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RSA Conference had a distinctive new look this year. Great speakers and content were once again in full force, but in 2019 the seemingly endless construction at the Moscone Center in downtown San Francisco had finally wrapped up, and the…
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In February, Matter’s Open Door program conducted a free class on PR, media relations and social media for a nonprofit education organization. Below are some of the session’s best takeaways.   How can we make our announcements reach farther than…
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