Blog / By Julie Schweizer

So, You Want to Launch an Influencer Campaign – Part 2: Influencers in the Age of Coronavirus

As we continue adjusting to these unprecedented times, one aspect of the “new normal” we’re all getting accustomed to is the unavoidable time spent on our phones, scrolling through social media as we daydream about a time before social distancing.

Blog / By Matter

Celebrating the Results of the 2020 PR Club Bell Ringer Awards

The PR Club held its first-ever digital awards ceremony to celebrate the winners of the 52nd Annual Bell Ringer Awards. This two-day event showcased the work of PR professionals from dozens of companies across New England. And we are thrilled… Read more »

Blog / By Andrew Petro

Now Pitching: Joan Verdon, Forbes

Welcome back to second addition of Now Pitching, Matter’s monthly retail tech Q&A that features the industry’s leading journalists to get a pulse on the trends they’re following and topics they’re focused on. Last month we spoke with Dan Berthiaume of Chain… Read more »

Blog / By Kate Duchaney

The Retail Roundup: COVID-19 Edition – Take 2

Coronavirus continues to accelerate dramatic changes across the retail industry, and it’s hard to imagine what the sector will be like for businesses and shoppers in a post-pandemic world. According to a new report from market research company Euromonitor, U.S. retail… Read more »

Blog / By Julie Schweizer

So, You Want to Launch an Influencer Campaign Part 1: Customizing Your Campaign

 We’re excited to kick-off a new Matter blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. The term “influencer” has become a key fixture in the world of PR… Read more »

Blog / By Georgina Rupp

Media on the Move: Week of May 11, 2020

As the COVID-19 pandemic continues to dominate the news cycle and the thoughts of communities worldwide, a recent survey by the Pew Research Center reveals that readers are beginning to show signs of news fatigue. The survey reported that 72%… Read more »

Blog / By Kelley Kaiser

Trending: The Shift in F&B Purchasing Habits

At the beginning of the year, plant-based proteins in new categories, healthy snacks on the go, smaller brands, pea protein, functional foods and more were touted to be the biggest trends that would shape the food industry in 2020. While… Read more »

Blog / By Chris Mueller

Look for the Helpers: Pittsburgh, PA Media Landscape Check-Up

Those were the wise words of Pittsburgh’s own Fred Rogers, who for more than three decades, taught lifelong lessons of kindness, acceptance and empathy to millions of children across America through his critically-acclaimed television series Mister Rogers’ Neighborhood. Mr. Rogers… Read more »

Blog / By Ryan Lilly

Matter Health Clients Combatting COVID-19 Across the Care Continuum

We are fortunate at Matter to work with a myriad of amazing organizations that are contributing directly to the fight against COVID-19. The Matter Health team is proud to work closely on the second line supporting dozens of healthcare companies… Read more »

Blog / By Georgina Rupp

Media On The Move: Week of April 20, 2020

As communities and industries worldwide continue to adapt to the impact of the COVID-19 pandemic, we’re keeping a pulse on the shifts among key media members and outlets. Digital news consumption is on the rise while the industry itself is… Read more »

Blog / By Kaileigh Higgins

Media Landscape Check-Up: Boston, MA

The COVID-19 pandemic has brought sweeping changes into every facet of life in the Greater Boston area. Businesses are closed, kids are out of school, many are working from home and essential workers at hospitals, grocery stores and emergency services… Read more »

Blog / By Amanda King

Guide to Analyst Relations Part 2

In the part one of this series, we dug into the analyst relations landscape and the importance of boutique firms as a good place to start your foray into AR. But of course there is certainly a different level of… Read more »

Blog / By Andrew Petro

The Retail Roundup: COVID-19 Edition

As you and your loved ones settle into what is likely a very new daily routine, so too are our nation’s retailers. Many are temporarily shutting their doors, trying to make sense of their workforce while also meeting heavy demand… Read more »

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