The last month of the year can go by in a blink of an eye. There are holiday parties, gift swaps, happy hours, and oh yes end of year pitching and reporting. Here are a few quick tips to keep…
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Jesse Ciccone, VP at Matter recently spoke with Buildium VP of Marketing, Michelle Burtchell to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation. Jesse Ciccone (JC): Michelle,…
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By the time you’re reading this, the Consumer Electronics Show will be less than three months away. Whether you’re planning to make the trek to Las Vegas next January as an exhibitor, or just want to soak up the scene…
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This piece originally appeared on O’Dwyer’s Public Relations News: While the healthcare industry has been talking about evolving for decades, we finally stand at the precipice of real change. With disruptors like Amazon, Berkshire Hathaway and JP Morgan pushing in, and…
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It’s no secret that as more states legalize Cannabis here in the U.S., and other countries are embracing it as well, that there are hundreds if not thousands of new brands launching this year hoping to ride the wave of…
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In the age of digital communication there’s something uniquely exciting about getting a hand-written card or package in the mail. For PR pros pitching products, recreating this feeling for your media contacts can be a great way to stand out…
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In September, Matter’s Open Door program conducted a free class on PR, media relations and social media for growing food and beverage startups and brands. Below are some of the session’s best takeaways. When do I talk about my product,…
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Amid the natural disaster catastrophes and political calamity heating up in August, the media landscape continues to shift. Reporters are making moves to digital newsrooms, going in-house for private companies or moving on to other endeavors. On Tuesday, the Omaha…
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In the food and beverage space trends are constantly evolving, and companies need to stay ahead of the curve to remain relevant and appealing to fickle consumer palates. Ever since Sex and the City was credited with putting cupcakes on…
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When it comes to networking, this fall promises not to disappoint. Our Providence team is attending (and occasionally, leading) a number of events in the August and September, and we’d love to have you come by, say hello, and maybe…
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