Anyone in healthcare public relations, from providers, hospitals, medical organizations and device manufacturers knows that earning organic publicity is increasingly difficult. So, how do you get your news into the competitive mix? With the healthcare industry in the midst of…
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There’s an invasion happening in healthcare right now with tech behemoths like Amazon, Apple and Google all making it abundantly clear they want to disrupt the space. Healthcare is a $3 trillion industry with flaws and inadequacies that are just…
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The month of March is Women’s History Month, with a special spotlight on International Women’s Day. As a young woman in healthcare public relations, and part of a growing entity, I sit back and think what this movement means not only to…
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Julianna Sheridan, senior account executive at Matter, recently spoke with One Door CMO and SVP of product, Tom Erskine, to discuss B2B marketing, the retail industry and more. Check out the video from the interview and read the full conversation…
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RSA Conference had a distinctive new look this year. Great speakers and content were once again in full force, but in 2019 the seemingly endless construction at the Moscone Center in downtown San Francisco had finally wrapped up, and the…
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In February, Matter’s Open Door program conducted a free class on PR, media relations and social media for a nonprofit education organization. Below are some of the session’s best takeaways.   How can we make our announcements reach farther than…
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This week, 45,000 info security professionals from around the globe are in San Francisco for the 12th annual RSAC. Matter EVP Tim Hurley shared a preview about what we could expect to learn about at the conference including DevSecOps, Cloud Security, Cyber’s War…
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  If you want to know what changes and innovations to expect in the healthcare industry over the next few months and years, look no further than the Information and Management Systems Society’s annual conference, HIMSS, which takes place each…
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In three short weeks, 45,000 info security professionals from around the globe will converge in San Francisco for the 12th annual RSAC. For those who are unable to attend or for anyone who is busy preparing for the event and wondering…
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The ROI of journalism lies at the center of the industry’s contraction for the last decade-plus. Much ink has been spilled, and many hands wrung, over the slow asphyxiation of the practice once deemed just as critical to the success…
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