While the news rooms at media outlets around the country unfortunately continue to experience painful downsizing, cybersecurity coverage remains a top priority for publications of all types, particularly in the wake of continued large-scale breaches affecting organizations such as Macy’s…
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Meet Paul Berthiaume, the new Account Director for Matter Health! Before joining Matter, Paul built and led the Marketing Communications team at MEDITECH, one of the largest healthcare technology companies in the world with electronic health records in over 2,000…
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Matter’s blog exchange program brings you the latest marketing insights from top industry professionals. This month, we exchanged blogs with Amplio Digital. Our guest writer, Kevin Weiss, is the VP of Growth & Strategy has been with the company since 2014. Kevin…
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Job security is at the forefront of the media landscape this month, with Q4 bringing industry-wide cuts to staff, programming and business structure. In November, we saw Hearst Media skirt staff request to unionize with the Writers Guild of America,…
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Mid-November marks the unofficial start of “Predictions Season.” In the tech sector, projections, prognostications and predictions were once the domain of the largest and most prominent industry analysts, like Forrester and Gartner. Now, analysts, market research firms, industry insiders, bloggers…
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Finding a Balance to News on Social Networks Amidst the expected news of continued staff slashing in media and funding cuts for print publications, Facebook has really made a splash in the news cycles over the past month. The social…
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This content originally appeared in O’Dwyer’s Communications and New Media: Healthcare Issue When asked what the purpose of marketing is, most healthcare executives will say something like “to drive sales.” While that is certainly correct, it is an increasingly…
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The availability of CBD to the mass market couldn’t have come at a better time. It bridges several conversations, including prescription medication, health and wellness, cannabis and more. The market is wild, and people are excited. CBD is having…
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Several high-profile political stories are, predictably, dominating headlines. As ubiquitous as they seem, right beneath the top layer are narratives flowing throughout the professional and business world. Market consolidations continue to pop across everything from the CRM space, to automotive,…
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The Colorado cannabis industry is impressive for several reasons: the first state to fully legalize cannabis with Amendment 64, the scrappiness and ingenuity with which companies have built brand equity, and the push to professionalize the industry to ensure its…
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