In July 2016 I sat in my car outside of Matter on 50 Water Street in Newburyport, MA crying because I was leaving my first job, my home for the past four and a half years filled with familiar faces…
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Just as the summer heat started to descend on NYC, Matter employees Kate McCann and Julianna Sheridan ventured to the city that never sleeps to experience all things food and beverage-related at the Summer Fancy Food Show, held annually at…
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In June, Matter’s Open Door program conducted one of its free classes on PR, media relations and social media for startups. Below are some of the session’s best takeaways. I’m the only one on my team that has time to…
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In 2009, newspapers died. According to Business Insider, in that year alone, 105 newspapers shut down, and 10,000 jobs were cut. The narrative is well-tread, and while newspapers never fully rebounded (and most likely will not), there are more than…
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For the third year in a row I was lucky to attend the annual Health IT Marketing and PR Conference or HITMC (pronounced hit-mick). While each conference has been valuable and informative, this year held special meaning for me personally…
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Politics + PR As we round into form across the first half of 2019, we hit upon the realization that for the next 18 months, the majority of media coverage will either be outright political or contain shades of the…
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Erin Brooks, marketing & communications specialist at Matter, recently spoke with Nerdio’s Chief Revenue Officer, Joseph Landes, to discuss his transition from 23 years at Microsoft to the startup world. Brooks and Landes explore the role of the CRO, trends…
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Anyone in healthcare public relations, from providers, hospitals, medical organizations and device manufacturers knows that earning organic publicity is increasingly difficult. So, how do you get your news into the competitive mix? With the healthcare industry in the midst of…
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There’s an invasion happening in healthcare right now with tech behemoths like Amazon, Apple and Google all making it abundantly clear they want to disrupt the space. Healthcare is a $3 trillion industry with flaws and inadequacies that are just…
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The month of March is Women’s History Month, with a special spotlight on International Women’s Day. As a young woman in healthcare public relations, and part of a growing entity, I sit back and think what this movement means not only to…
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