Industry trends, client successes and rock star employees here at Matter kept our blog content strong this year. To make sure you didn’t miss anything, we rounded up our top 10 most visited Matter blog posts of the year. #1.…
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Anyone who’s been around the block a few times can tell you – reporters typically have a visceral reaction to spokespeople in sales. Reporters aren’t looking for a sales pitch or marketing jargon so they typically avoid these folks like…
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Matter’s Open Door free educational sessions are dedicated to teaching growing companies about earning their own media coverage. As 2019 comes to a close, we’re looking back at our favorite sessions, questions and highlights of the past year. Many thanks…
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While the news rooms at media outlets around the country unfortunately continue to experience painful downsizing, cybersecurity coverage remains a top priority for publications of all types, particularly in the wake of continued large-scale breaches affecting organizations such as Macy’s…
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Meet Paul Berthiaume, the new Account Director for Matter Health! Before joining Matter, Paul built and led the Marketing Communications team at MEDITECH, one of the largest healthcare technology companies in the world with electronic health records in over 2,000…
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Matter’s blog exchange program brings you the latest marketing insights from top industry professionals. This month, we exchanged blogs with Amplio Digital. Our guest writer, Kevin Weiss, is the VP of Growth & Strategy has been with the company since 2014. Kevin…
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Job security is at the forefront of the media landscape this month, with Q4 bringing industry-wide cuts to staff, programming and business structure. In November, we saw Hearst Media skirt staff request to unionize with the Writers Guild of America,…
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Mid-November marks the unofficial start of “Predictions Season.” In the tech sector, projections, prognostications and predictions were once the domain of the largest and most prominent industry analysts, like Forrester and Gartner. Now, analysts, market research firms, industry insiders, bloggers…
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Finding a Balance to News on Social Networks Amidst the expected news of continued staff slashing in media and funding cuts for print publications, Facebook has really made a splash in the news cycles over the past month. The social…
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This content originally appeared in O’Dwyer’s Communications and New Media: Healthcare Issue When asked what the purpose of marketing is, most healthcare executives will say something like “to drive sales.” While that is certainly correct, it is an increasingly…
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