The availability of CBD to the mass market couldn’t have come at a better time. It bridges several conversations, including prescription medication, health and wellness, cannabis and more. The market is wild, and people are excited. CBD is having…
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Several high-profile political stories are, predictably, dominating headlines. As ubiquitous as they seem, right beneath the top layer are narratives flowing throughout the professional and business world. Market consolidations continue to pop across everything from the CRM space, to automotive,…
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The Colorado cannabis industry is impressive for several reasons: the first state to fully legalize cannabis with Amendment 64, the scrappiness and ingenuity with which companies have built brand equity, and the push to professionalize the industry to ensure its…
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If you told me six months ago that I’d be at Boston University, in the middle of summer, listening to lectures about content writing for public relations (PR), I’d have probably avoided you like you were a crazy person on…
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Being an intern is risky business. Will you be going on coffee runs or producing valuable work? Luckily for me, Matter provides the latter of the two experiences. I spent my summer as a Public Relations Intern at Matter and…
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This year at HITMC 2019, we spoke with Greg Chittim, Health IT and Med Tech Strategic Leader at Health Advances, about some of current trends in healthcare that he is most excited about. In the video, Greg shares his thoughts…
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As PR professionals, media relations is one of biggest parts of our job (if not THE biggest part!). Our clients expect consistent media coverage even when there isn’t always hard news to pitch, which means we’ve got to get creative.…
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In July 2016 I sat in my car outside of Matter on 50 Water Street in Newburyport, MA crying because I was leaving my first job, my home for the past four and a half years filled with familiar faces…
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Just as the summer heat started to descend on NYC, Matter employees Kate McCann and Julianna Sheridan ventured to the city that never sleeps to experience all things food and beverage-related at the Summer Fancy Food Show, held annually at…
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In June, Matter’s Open Door program conducted one of its free classes on PR, media relations and social media for startups. Below are some of the session’s best takeaways. I’m the only one on my team that has time to…
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