As you and your loved ones settle into what is likely a very new daily routine, so too are our nation’s retailers. Many are temporarily shutting their doors, trying to make sense of their workforce while also meeting heavy demand… Read more »

Welcome to the first edition of Matter’s monthly retail tech Q&A, Now Pitching, where we catch up with the industry’s leading journalists to get a pulse on the trends they’re following and topics they’re focused on. We’re thrilled announce our first… Read more »

The end of 2019 and kick off to 2020 in retail followed the typical industry fashion (pun intended). We had a busy holiday shopping season highlighted by Black Friday and Cyber Monday; the National Retail Federation also held its annual… Read more »

We’ve certainly seen events before which have catalyzed social media, dominated the headlines and taken over the internet, but nothing on this scale.

Indisputably, coronavirus (COVID-19) is the topic consumers and media alike have been focused on of late. As the number of confirmed cases in the U.S. surpassed 1,000 this week and worldwide confirmed cases remain well above 100,000, the coronavirus public health crisis is… Read more »

As most tech marketers know, analyst relations are an important part of a 360 degree program. Analysts have their finger on the pulse of some of the most innovative technologies available today and their purpose is two-fold:  Help companies position… Read more »

That’s a wrap on this year’s Together Digital 2020 Kickoff Meetup! Created in 2016 by Founder, Alaina Shearer, Together Digital, is an organization dedicated to accelerating the advancement and growth of women in digital by giving them the most powerful… Read more »

Spectacular sunny blue skies greeted the 36,000 plus attendees at this year’s RSA Conference (RSAC) in San Francisco, the 25th annual gathering of the global cybersecurity industry and vendor community. And throughout the week, the weather remained gorgeous and the mood upbeat and… Read more »

Working in the energy industry is not always straight-forward. Controversy is never too far afield. That said, there’s no replacing the value of good writing and strong messaging, especially when topics are complex and controversial. Written communications need to be clear, interesting,… Read more »

The Year Ahead in Media: Expect Consolidation, Audio, and a Look Toward Brand Equity Media consolidation was a common theme in 2019, but experts don’t think it’s over. Toward the end of last year, Vice Media Group acquired Refinery29, Group… Read more »

That’s a wrap on NRF 2020 Retail’s Big Show! This year’s event brought together more than 40,000 people – from solution providers to Fortune 500 retailers – to share visionary ideas for retail and experience the latest technology that’s transforming… Read more »

Industry trends, client successes and rock star employees here at Matter kept our blog content strong this year. To make sure you didn’t miss anything, we rounded up our top 10 most visited Matter blog posts of the year. #1…. Read more »

Anyone who’s been around the block a few times can tell you – reporters typically have a visceral reaction to spokespeople in sales. Reporters aren’t looking for a sales pitch or marketing jargon so they typically avoid these folks like… Read more »

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