Blog / By Vanessa Taylor
Six PR + Marketing Must-Haves for B2B Brands
And here we are – rapidly approaching the end of the year, taking virtual cover as Year End analyses, Q1 strategic plans and drafts of annual reports fly in all directions. ’Tis the season of discovering where we’ve been and… Read more »
Blog / By Hannah Fier
Matter Health Conference Recaps
The Matter Health team was fortunate enough to recently attend two major industry events – SHSMD Connections in Chicago and the Women’s Health Innovation Summit in Boston. Both events gathered healthcare leaders, innovators and strategists to discuss the latest in… Read more »
Blog / By Rory Nolan + Nicole Raccuia
Are You AfrAId of the Dark? Our Scariest AI-generated Halloween Costumes for PR/Marketing Pros
You May Live to See AI-generated Costumes Beyond Your Comprehension Spooky season is upon us. And every year, folks like you, dear reader, come to us asking for help figuring out an appropriate costume to wear to work. To avoid… Read more »
Blog / By RJ Puntoni
Social Second: October 2023
Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From Threads post edits to TikTok’s new partnership with Disney, we’re sharing the most important and impactful social stories from October. Click each headline… Read more »
Blog / By Julianna Sheridan
Why Reputation Management Is Essential In 2024
Reputation management can be easy to push to the side. Your brand is checking the boxes, you’re staying out of the media spotlight and you have happy customers – what’s wrong with all that? What is reputation management, anyway? Reputation… Read more »
Blog / By Tim Hurley
New SEC Mandate on Cyber Incident Disclosure Is a Crisis Communications Game Changer
The fundamental rule of thumb for crisis communications has historically been three-fold: 1. Move quickly. 2. Act decisively. 3. Communicate transparently. In the best cases, crisis response/communication is a “one-and-done” exercise. When completed thoroughly and satisfactorily, an affected organization and… Read more »
Blog / By Jackie Brown
The Secret Sauce Behind Top tier Media Hits
Securing media coverage for your brand is a critical component of a successful marketing strategy. Media coverage boosts brand visibility and enhances credibility while fostering trust among your target audiences. But in a world where countless brands are playing the… Read more »
Blog / By Maggie Schlundt
How Staying Vendor Neutral Strengthens Your Content
Have you ever stumbled upon an article that felt more like a sales pitch? Or exited a webpage halfway through a blog because you were being pushed to buy a product? We’ve all been there. And your customers have, too…. Read more »
Blog / By Jessica Boff
Social Second: September 2023
Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From TikTok’s labels for AI-generated content to new YouTube creator tools, we’re sharing the most important and impactful social stories from September. Click each… Read more »
Blog / By Matter
Media on the Move: September 2023
Like the season’s falling leaves, the media moves have been piling up. From top-tier outlets like ABC News and FOX News, and throughout industries including fashion, entertainment, business and culture, our PR pros are sharing some of September’s biggest moves… Read more »
Blog / By Anne Briner
Ask a PR Pro: How Do I Get the Most Out of My Messaging?
We regularly sit down with a member of Matter’s Precision team to ask how PR professionals can put best practices into action. This month, we asked Senior Content Writer Anne Briner how to get the most out of your messaging…. Read more »
Blog / By Emily Quirk
How to Newsjack Your Way into Top-Tier Media
While we might not all be familiar with the Roman poet Horace, we all know his famous phrase, “carpe diem.” It’s a great principle to live by, but in PR seizing the day isn’t enough. You need to seize every… Read more »
Blog / By Matter
Media on the Move: August 2023
With the final days of summer approaching, the “back to school” mentality has been prevalent across industries. And with no shortage of breaking healthcare headlines, August media moves were in full swing for healthcare reporters and editors — from promotions… Read more »
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