Which Social Media Platforms are Right for Your Brand?

Matter

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As we begin October with fall in full swing, we bring you social media news and updates that took place in the last month. From a new app that brands want to make use of, to the latest in Facebook…
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From the newest social platforms, to changes to your old favorites, here is the latest in social media news that you should be aware of. Facebook Limits Video Clickbait As part of Facebook’s larger effort to improve user experience, the…
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As our favorite month of fireworks and beach days comes to a close, we have to remember the ever-changing world of social media platforms. This past month, we saw quite a few updates that will impact day-to-day usage and long-term…
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Ten years ago, if your business wanted to have a presence on social media, there weren’t many places to go. What a difference one decade can make. Facebook now boasts the world’s largest user base and an incredibly sophisticated ads…
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In the ever-changing world of social media, it can be difficult to determine which platforms make sense for your business to be active on. You’ve probably heard a lot of buzz about Snapchat recently – does that mean your brand…
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If you keep up with the Matter Portland office on social media, you may already be aware that we recently attended TechFestNW, an event showcasing the Pacific Northwest as a digital and cultural hub.  As our office lead on social…
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Have you ever thought about how much time you spend browsing your preferred social media channels? According to Nielsen, consumers devote an average of 5 hours and 30 minutes per week using social media. With that in mind, it’s no…
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As you might’ve heard, we had an election this past November. Perhaps you were living under a rock in a locked container that was hermetically sealed and then buried in the earth’s mantle before going on a top-secret mission to…
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We often counsel our PR clients in times of crisis. With the rate at which news travels, it’s imperative to quickly respond and take control of a negative situation – before it takes control of the narrative. This hyper-aware and…
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By now, you’ve likely noticed things are changing on LinkedIn – big time. This is the largest update for the platform since its initial launch. Navigation is more streamlined, the search bar has been optimized, you’re receiving personalized suggestions to…
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