Blog / By Jessica Boff
The Matter Social Second: November 2023
Welcome to the Matter Social Second — keeping you current about what’s trending in social media. This month is all about Meta — from generative AI creative tools to ad-free subscription models, we’re sharing the most important and impactful social… Read more »
Blog / By Hannah Burns
ChatGPT Turns One: What a Writer Has Learned About Her Biggest Competition
When ChatGPT debuted last November 30, my initial reaction was one of concern. And anxiety. Some stress. Certainly disbelief. And maybe a little bit of excitement. But mostly, I felt threatened. Generative AI could do it all, the headlines said—or,… Read more »
BOSTON, Nov. 29, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Working with Influencers: How to Build Authentic Partnerships and Engaging Content, a free, live webinar on Thursday, December 7, 2023. Register… Read more »
Blog / By Vanessa Taylor
Six PR + Marketing Must-Haves for B2B Brands
And here we are – rapidly approaching the end of the year, taking virtual cover as Year End analyses, Q1 strategic plans and drafts of annual reports fly in all directions. ’Tis the season of discovering where we’ve been and… Read more »
Blog / By Hannah Fier
Matter Health Conference Recaps
The Matter Health team was fortunate enough to recently attend two major industry events – SHSMD Connections in Chicago and the Women’s Health Innovation Summit in Boston. Both events gathered healthcare leaders, innovators and strategists to discuss the latest in… Read more »
CMOs and Decision-Makers to Prioritize AI Tool Usage and Other High-ROI Marketing Tactics, Including Social, Content and Brand-building BOSTON, Nov. 1, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released… Read more »
Blog / By Rory Nolan + Nicole Raccuia
Are You AfrAId of the Dark? Our Scariest AI-generated Halloween Costumes for PR/Marketing Pros
You May Live to See AI-generated Costumes Beyond Your Comprehension Spooky season is upon us. And every year, folks like you, dear reader, come to us asking for help figuring out an appropriate costume to wear to work. To avoid… Read more »
Blog / By RJ Puntoni
Social Second: October 2023
Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From Threads post edits to TikTok’s new partnership with Disney, we’re sharing the most important and impactful social stories from October. Click each headline… Read more »
Blog / By Julianna Sheridan
Why Reputation Management Is Essential In 2024
Reputation management can be easy to push to the side. Your brand is checking the boxes, you’re staying out of the media spotlight and you have happy customers – what’s wrong with all that? What is reputation management, anyway? Reputation… Read more »
Blog / By Tim Hurley
New SEC Mandate on Cyber Incident Disclosure Is a Crisis Communications Game Changer
The fundamental rule of thumb for crisis communications has historically been three-fold: 1. Move quickly. 2. Act decisively. 3. Communicate transparently. In the best cases, crisis response/communication is a “one-and-done” exercise. When completed thoroughly and satisfactorily, an affected organization and… Read more »
Blog / By Jackie Brown
The Secret Sauce Behind Top tier Media Hits
Securing media coverage for your brand is a critical component of a successful marketing strategy. Media coverage boosts brand visibility and enhances credibility while fostering trust among your target audiences. But in a world where countless brands are playing the… Read more »
Blog / By Maggie Schlundt
How Staying Vendor Neutral Strengthens Your Content
Have you ever stumbled upon an article that felt more like a sales pitch? Or exited a webpage halfway through a blog because you were being pushed to buy a product? We’ve all been there. And your customers have, too…. Read more »
Agency’s Award-winning Video Team Outlines How To Use Video Before, During and After Events To Boost Engagement and Brand Affinity BOSTON, October 3, 2023 — Gusto — a Matter company that brings brands to life with award-winning video, animation and podcast production… Read more »
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