News / By Matter
Matter’s Open Door Presents: Messaging Purpose
The Fourth Episode in the Integrated Agency’s Free, Virtual Open Door Program Will Teach Participants About Responsible Communications BOSTON – July 21, 2021 – Matter Communications, a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy, announces… Read more »
Blog / By Jessica Boff
5 Ways Your Brand Can Join the LinkedIn Revolution
In 2003, a new online platform called LinkedIn was born with an aim to help people find career opportunities. Throughout the years, we watched as LinkedIn evolved from a job searching and networking platform, to a thought leadership sharing outlet with brand building and advertising opportunities. Lately, LinkedIn has really stepped up its game by including… Read more »
Blog / By Matter
How Social Media Is Increasing Visibility for Non-Binary People
Today, we’re celebrating International Non-Binary People’s Day! Non-Binary People’s Day is recognized around the world as an occasion to shine a light on those who identify as non-binary and celebrate the rich diversity of the community. The term “non-binary” describes someone who does not identify exclusively with the binary gender terms of male or… Read more »
Blog / By Tim Bradley
Stealing the Show – Matter Adds 21 Video Award Wins to Its 2021 Collection
Roll out the red carpets. Put on your finest of fineries. It’s awards season, and Matter is absolutely cleaning up with our podcasts, branded videos and live virtual experiences and product launches. Now, we don’t like to brag – it’s… Read more »
Blog / By Kate Duchaney
Matter’s CX 20: Media Edition Q3 Part 1
Welcome to Matter’s Customer Experience 20 list, or ‘CX 20’. Each quarter, we’ll highlight the market’s top 20 thought leaders who are advancing CX knowledge, news and best practices across various industries – from retail and logistics to advertising and… Read more »
Blog / By Matter
Beyond the Rainbow: Designing with Pride
A behind the scenes look at how our motion graphics designers/animators work with inclusivity in mind this month and every month. Joe Skoniecki and Sarah Delahunty share their creative processes and personal sentiments behind Matter’s newest Pride animations. Rockets. Shooting… Read more »
Blog / By Andrew Petro
Media on the Move: Retail Special Edition
Nearly halfway through 2021, the retail industry is beginning to see signs of recovery with 43% of Americans now fully vaccinated and consumers returning to brick-and-mortar stores. In fact, the National Retail Federation recently raised its outlook for the year,… Read more »
Blog / By Nicole Bedard
5 Ways to level up your brand with 3D animation
Boosting brand engagement. Aligning your brand with visual trends while differentiating yourself in crowded spaces. Going above and beyond what seems visually possible. And giving you the single best tool for demonstrating the ins, outs and everything-in-betweens of a product…. Read more »
Blog / By Tim Bradley
Understanding the role of video in 2021
There’s an old saying that goes, “Hindsight is 2020.” You’ve probably heard it – who hasn’t? But, as we push into the second half of 2021, we might adjust it to reflect how the challenges of this past year sit… Read more »
News / By Matter
Matter Health All Smiles, Wins AOR for Sage Dental Management
Agency’s Dedicated Healthcare Team Helps Elevate Awareness and Brand Image for Rapidly Expanding Dental Organization with a Fully Integrated PR Program. BOSTON – June 8, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and… Read more »
Blog / By Shaw Flick
A Marketer’s Guide to Valuing Long-Form Content: Part 3
Here’s a question we get a lot here at Matter: Are podcasts worth adding to my content marketing strategy? The answer to that is simple: yes. Wait, are you not convinced by our one-word answer? Well, you’re in luck, because… Read more »
Blog / By Courtney Baumann
MEDIA ON THE MOVE: APRIL 2021
More than 300 newspapers closed in 2020, with print and digital ad revenue experiencing double-digit decreases. Today, only 20% of U.S. readers pay to access online editions of their favorite papers and only 3% say newspapers are their primary information… Read more »
Blog / By Shaw Flick
A Marketer’s Guide to Valuing Long-Form Content: Part 2
Podcasts vs. Video Series So, you’ve realized the value of long-form content in building brand affinity and audience interaction – that’s awesome! You’re already ahead of the B2B and B2C content curves. Now comes the real challenge (also the fun part): planning and producing that content. With our breakdown… Read more »
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