Blog / By Courtney Baumann

MEDIA ON THE MOVE: APRIL 2021

More than 300 newspapers closed in 2020, with print and digital ad revenue experiencing double-digit decreases. Today, only 20% of U.S. readers pay to access online editions of their favorite papers and only 3% say newspapers are their primary information… Read more »

Blog / By Shaw Flick

A Marketer’s Guide to Valuing Long-Form Content: Part 2

Podcasts vs. Video Series   So, you’ve realized the value of long-form content in building brand affinity and audience interaction – that’s awesome! You’re already ahead of the B2B and B2C content curves. Now comes the real challenge (also the fun part): planning and producing that content. With our breakdown… Read more »

Blog / By Alli Axelsen

4 Tips to Empower the Creative Process for Remote Teams

Remote work continues to gain popularity and remains a necessity for the modern workplace. But how do you continue fostering top-notch work from afar? Stellar creative teams — like the award-winning bunch at Matter — thrive on an environment that’s… Read more »

News / By Matter

Matter Named PR Agency of the Year in 2021 American Business Awards®

Integrated Agency Honored as Gold Stevie® Award Winner for Delivering Innovative Programs that Elevated Brands Through Tumultuous Times. BOSTON – May 4, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — was… Read more »

Blog / By Shaw Flick

A Marketer’s Guide to Valuing Long-Form Content: Part 1

Brand Affinity, Binge-worthiness and You   You’ve probably heard tales of brand affinity, what some marketers call the holy grail of audience engagement. And there’s a good chance you know it’s a powerful way to build relationships between your brand… Read more »

Blog / By Tim Bradley

The Latest + Greatest from Matter Video + Audio: Q1 2021

Thank you clients and collaborators! From remote productions to animated explainers, virtual experiences to podcasts, 2021 has shot off like a canon for our video + audio services team. Check out our Q1 video highlights reel and a few of… Read more »

News / By Matter

Matter’s Open Door Presents: PR in the New Normal

The First in a Series of Informative Webinars from the Integrated Agency’s Virtual Open Door Program BOSTON – April 14, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces its free live Open Door series webinar, “PR in the New Normal — How Communications Have Evolved… Read more »

Blog / By Courtney Baumann

Media On The Move: 4.13.21

The saying goes, “April showers bring May flowers.” At Matter we prefer, “April pitches bring May features.” OK, maybe I made that up… but it works, right? April will be filled with plenty of newsjacking opportunities from tax season and… Read more »

Blog / By Tim Hurley

10 Winning Tips to Maximize Your Funding Announcement

Despite the global pandemic having passed the one-year mark, venture capital (VC) funding remains at an all-time high. This speaks volumes about the optimistic view that VCs – as well as private equity (PE) firms and their limited partners –… Read more »

Blog / By Matter

The Matter Social Second 4.1.21

Welcome to another edition of The Matter Social Second – a monthly series keeping you informed about what’s trending in social media. Check out the latest news and insights from our social media pros. New on the Social Scene: Clubhouse… Read more »

News / By Matter

A View into Virtual Value: Matter’s Guide to Successful Virtual Events

Integrated PR and Marketing Agency Shares Top Takeaways From Executing More Than a Dozen Virtual Events For Brands Over The Past Year BOSTON – March 30, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and… Read more »

Blog / By Nicole Bedard

Emerging Motion Graphics Trends in 2021 + Matter’s NEW ANIMATION REEL!

2020 was a banner year for motion graphics and animation. As in-person live action production went on hold for a little bit (and remote production ramped up), we saw a big shift towards animation – and that demand hasn’t slowed down…. Read more »

Blog / By Matter

Choose to Challenge and Choose to Share: Perspectives from Women of Matter

In honor of Women’s History Month, we tapped members of our Women Professionals Circle to share personal perspectives about being a woman in the workforce today along with how they are working toward setting positive examples of female leadership. This… Read more »

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