Agency’s B2B tech team celebrates growth from new client partners, supporting successful brand awareness, thought leadership content and creative marketing programs BOSTON, July 9, 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth… Read more »
In today’s digital landscape, the belief that marketing programs can always be refined is fundamental. Capturing, synthesizing and understanding all available data is crucial for identifying areas of improvement whether you are targeting consumers directly or influencing the C-suite buying… Read more »
Blog / By Jessica Beote + Deanna Meservey
What We Learned at Swaay.Health Live 2024
Swaay.Health Live emerged as a beacon of innovation and collaboration, igniting discussions on the dynamic landscape of healthcare marketing. After digesting all the rich content and meaningful discussions, here are the top five takeaways we gleaned from the show that… Read more »
Blog / By Maia Laperle
Making an Unforgettable Impression: Videos for the Top of Your Sales Funnel
Your business needs video. Video generates more leads, communicates a more memorable message and is shared on social 12x more than text alone – and because search engines prioritize content that includes video, more people will be exposed to your… Read more »
Agency’s Consumer PR Team Continues to Support Successful B2C Product Launches, National Partnerships and Local Market Outreach with Mix of 360-degree Media Relations, Influencer Activations and Creative Events. BOSTON, June 11 , 2024 – Matter Communications, a brand elevation agency… Read more »
Matter’s video + animation team announces continued momentum highlighted by successful brand videos for client partners including Presidio, RSM, SieMatic, OmniOn Power and more BOSTON, June 4, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and… Read more »
Blog / By Joe Skoniecki
Keep Your Brand Fresh with Animated Marketing Videos
When it comes to captivating audiences and building lasting brand affinity, nothing beats video. But getting the most out of your video marketing investment requires more than just having someone hit record. The limitless power of animation — bursting with… Read more »
Research Highlights Growing Trends in Healthcare Marketing Investments, Agency Partner Preferences and AI Usage. BOSTON, May 1, 2024 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing, and creative services – today released findings from its 2024 Matter Health Marketing… Read more »
Blog / By Brendan Pescatore
Google Says, “No More Cookies”: What Marketers Need to Know
Google recently announced yet another delay to the long-anticipated sunsetting of 3rd party cookies in Chrome, from the end of 2024 to sometime next year. While this provides more of a runway for marketers, when the change comes, it will… Read more »
Blog / By Hannah Ratner
Building a Balanced Healthcare Content Strategy
For healthcare marketers, content is still king. Whether you’re a start-up or a med-tech powerhouse, you won’t get far without crafting engaging brand stories to share with your audience across forums and media channels. The type of content you create… Read more »
Blog / By Colter Beote
How Case Study Videos Spark Customer Imagination
Picture this: you’re the marketing leader for a product or service. You know how much your solution has helped your customers reach new levels of success. Plenty of prospects are aware of what you have to offer but converting these… Read more »
Agency’s Dedicated Team For Highly Focused PR + Content Programs Is Refining Messages and Amplifying Stories of Organizations Focused on the Greater Good BOSTON, Mar. 26, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services… Read more »
Blog / By Tim Hurley
ChatGPT vs. Google Gemini: Which is Better for PR and Marketing?
It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has… Read more »
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