Blog / By Joe Skoniecki

Explaining the Unexplained with Video

Let’s say you have a product to sell (Or a service. Something your business offers that is absolutely amazing). You want to tell the world about this incredible thing (because everyone and their mother should know about it), but there… Read more »

Search Engine Optimization [SEO], is one of the best free marketing channels for any small or medium-sized business. If you’re anything like 89% of typical consumers, chances are that your buyer journey begins with a search, whether that be on… Read more »

Matter Offers Timely Insights and Best Practices to Help Effectively Communicate the Value of Women’s Health Solutions BOSTON, Sept. 24, 2024 — Matter Communications, a Brand Elevation Agency that integrates PR, marketing, and creative services, is hosting “Amplifying Women’s Health… Read more »

A well-defined brand strategy is more than just a nice-to-have—it’s a fundamental element for everything your brand does. It communicates your brand’s mission, what makes it different, and why your buyers should care. We take brand strategy very seriously, using… Read more »

New offering expands Matter’s expertise in empowering executives to navigate the changing media landscape BOSTON, Aug. 20, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the launch of its media training offering. Building… Read more »

Business leaders are charging full speed ahead into tradeshow and announcement season, with marquee events like Mobile World Congress, Dreamforce, and Kubecon attracting journalists looking for groundbreaking stories and expert voices. Furthermore, Q4 often coincides with product launches, major announcements,… Read more »

You already know that your sales funnel is like a waterslide (and if you don’t, feel free to go back and read part 1 & part 2 of our Videos for your Sales Funnel series). What I’m going to say… Read more »

Deciding to invest in marketing and PR through an agency partnership is a strategic business decision. Picking an agency is the critical next step and it should be done with careful consideration. The right partner can make a world of… Read more »

Looking for free AI image generators to help you create incredible images? Well, look no further. We’ve put together a power ranking of the best free AI image generators on the web so you can stop pouring over Reddit posts… Read more »

Marketing videos aren’t all about awareness. Sure, video is great for getting new prospects in the door, but it’s also a great way to stay connected with your potential new customers throughout the buyer’s journey. 79% of marketing leads are… Read more »

I started my career in SEO and have grown used to my friends and others not quite knowing what exactly it is I do. Now, working in paid media, I thought I’d have an easier professional story to tell –… Read more »

Research from agency’s consumer PR + Marketing experts highlights strong opportunities for CPG brands across influencer marketing, in-store and online retail, healthy alternatives and more BOSTON, July 23, 2024 — Matter Communications — a Brand Elevation Agency that integrates PR,… Read more »

Agency’s B2B tech team celebrates growth from new client partners, supporting successful brand awareness, thought leadership content and creative marketing programs BOSTON, July 9, 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth… Read more »

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