In honor of Women’s History Month, our Women’s Professionals Circle is conducting an interview series highlighting perspectives of some of Matter’s female leaders on the issues and challenges women face in the workplace, in our culture and at home. After voting on which… Read more »

Back in 2020, the future of Out-of-Home (OOH) advertising wasn’t looking so good. With exponentially fewer people out and about, OOH ad exposure all but vanished. Commuters stopped heading to the office, consumers flocked to online shopping and travelers cancelled… Read more »

Integrated PR + Marketing Agency Tackles Brand Awareness for Weight-Loss Powerhouse Using In-Person Influencer Activations and Virtual Media Events. BOSTON, Feb. 22, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy… Read more »

Blog / By Hannah Osmani

Matter Social Second: February 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from February. Click the headline to see… Read more »

Integrated PR + Marketing Agency Uses Mini-Documentaries and Original Series to Elevate Brand Sentiment, Perception and Trust. BOSTON – February 8, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy —… Read more »

There’s a lot that goes into driving success for brands. When determining overall business and marketing goals, the biggest objective our B2B clients list is driving actions, like landing page form submissions or scheduling a demo. However, executing campaigns that… Read more »

Yesterday marked the first day of Black History Month – an annual celebration of achievements by Black individuals and a time for recognizing their central role in U.S. history. As my colleague Marissa Lindstrom stated in her email to our… Read more »

Blog / By Hannah Osmani

Matter Social Second: January 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from January. Click the headline to see… Read more »

Blog / By Julianna Sheridan

AP Style Matters

Like most PR pros, day in and day out I can be found referencing the “The Associated Press Stylebook.” It’s my bible to grammar geekdom. (Note that quotation marks – not italics – are used around a book’s title and… Read more »

Before you go to the grocery store, you check your fridge to make sure you don’t wind up with four cartons of eggs – again. When you build a marketing plan for your brand, you’re going to want to conduct… Read more »

Thank you, clients and collaborators!  It’s hard to believe 2021 is already in the books. But here we are! So let’s talk about some of the major happenings of the last three months. Succession wrapped season 3 like a corporate version of Game of Thrones – and yes,… Read more »

Blog / By Hannah Osmani

Matter Social Second: December 2021

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from December. Click the headline to see… Read more »

Integrated PR + Marketing Agency Recognized Among the Best MA Employers for the Fifth Time. BOSTON – December 7, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been… Read more »

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