Blog / By Matter
Women at Matter: Barriers + Challenges in the Workplace and Beyond
In honor of Women’s History Month, our Women’s Professionals Circle is conducting an interview series highlighting perspectives of some of Matter’s female leaders on the issues and challenges women face in the workplace, in our culture and at home. After voting on which… Read more »
Blog / By Kacie McFadden
Out-of-Home Advertising is Back. 3 Ways Your Brand Should Harness Its Revival.
Back in 2020, the future of Out-of-Home (OOH) advertising wasn’t looking so good. With exponentially fewer people out and about, OOH ad exposure all but vanished. Commuters stopped heading to the office, consumers flocked to online shopping and travelers cancelled… Read more »
News / By Matter
Matter Scores for Hydroxycut on Football’s Biggest Day
Integrated PR + Marketing Agency Tackles Brand Awareness for Weight-Loss Powerhouse Using In-Person Influencer Activations and Virtual Media Events. BOSTON, Feb. 22, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy… Read more »
Blog / By Hannah Osmani
Matter Social Second: February 2022
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from February. Click the headline to see… Read more »
News / By Matter
Matter’s 2022 Guide to Long-Form Video Content
Integrated PR + Marketing Agency Uses Mini-Documentaries and Original Series to Elevate Brand Sentiment, Perception and Trust. BOSTON – February 8, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy —… Read more »
Blog / By Isabelle Wigon
Brand Awareness: Why It’s Not Just for B2C Brands
There’s a lot that goes into driving success for brands. When determining overall business and marketing goals, the biggest objective our B2B clients list is driving actions, like landing page form submissions or scheduling a demo. However, executing campaigns that… Read more »
Blog / By Matt Mendolera-Schamann
Black History – and Black Culture – Matters All Year Long, Not Just in February
Yesterday marked the first day of Black History Month – an annual celebration of achievements by Black individuals and a time for recognizing their central role in U.S. history. As my colleague Marissa Lindstrom stated in her email to our… Read more »
Blog / By Hannah Osmani
Matter Social Second: January 2022
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from January. Click the headline to see… Read more »
Blog / By Julianna Sheridan
AP Style Matters
Like most PR pros, day in and day out I can be found referencing the “The Associated Press Stylebook.” It’s my bible to grammar geekdom. (Note that quotation marks – not italics – are used around a book’s title and… Read more »
Blog / By Isabelle Wigon
Why Every Marketing Strategy Should Start with an Audit
Before you go to the grocery store, you check your fridge to make sure you don’t wind up with four cartons of eggs – again. When you build a marketing plan for your brand, you’re going to want to conduct… Read more »
Blog / By Tim Bradley
THE LATEST + GREATEST FROM MATTER VIDEO + AUDIO: Q4 2021
Thank you, clients and collaborators! It’s hard to believe 2021 is already in the books. But here we are! So let’s talk about some of the major happenings of the last three months. Succession wrapped season 3 like a corporate version of Game of Thrones – and yes,… Read more »
Blog / By Hannah Osmani
Matter Social Second: December 2021
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from December. Click the headline to see… Read more »
News / By Matter
Matter Named as a Top Place to Work for 2021 by the Boston Globe
Integrated PR + Marketing Agency Recognized Among the Best MA Employers for the Fifth Time. BOSTON – December 7, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been… Read more »
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