Blog / By Hannah Ratner
Building a Balanced Healthcare Content Strategy
For healthcare marketers, content is still king. Whether you’re a start-up or a med-tech powerhouse, you won’t get far without crafting engaging brand stories to share with your audience across forums and media channels. The type of content you create… Read more »
Blog / By Colter Beote
How Case Study Videos Spark Customer Imagination
Picture this: you’re the marketing leader for a product or service. You know how much your solution has helped your customers reach new levels of success. Plenty of prospects are aware of what you have to offer but converting these… Read more »
Agency’s Dedicated Team For Highly Focused PR + Content Programs Is Refining Messages and Amplifying Stories of Organizations Focused on the Greater Good BOSTON, Mar. 26, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services… Read more »
Blog / By Tim Hurley
ChatGPT vs. Google Gemini: Which is Better for PR and Marketing?
It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has… Read more »
Blog / By Sarah Barsch
Tech Media Has Changed. Tech PR Needs to Change With It.
The technology landscape has significantly shifted over the past few years and the media’s approach to covering this sector has shifted alongside it. Though “stagnant” is not a word that ever applied to media, the pandemic, an unpredictable global economy,… Read more »
Blog / By Vanessa Taylor
In-House vs Agency vs Freelancer: Pros, Cons + What to Consider
Your company is taking off – a growing customer base, some brand awareness and a team that truly believes in your mission. And to bring your brand to the next level of growth, you know you’ll need additional support. Your… Read more »
Blog / By Jackie Brown
Riding The Green Wave: Topics That Resonate With Sustainability Reporters
Investment in climate tech may have been down in 2023, but the industry still outperformed all other sectors – underscoring an important message: the urgency of climate action and the lucrative potential of cleantech, even in challenging times. For innovators… Read more »
Blog / By Dan Ventresca
Healthcare PR: A Galaxy-sized Challenge in 2024
Predicting healthcare trends is like forecasting the weather…on Mars. But in the aftermath of last month’s J.P. Morgan Healthcare Conference – and the increasingly positive sentiment around the state of the business of healthcare – we pulled out the telescope… Read more »
Blog / By Matt Mendolera-Schamann
Consumer Health and Wellness Trends
What Communications + Marketing Professionals Need to Know in 2024 It’s no secret the game changed significantly for how consumers view all aspects of health and wellness over the past five years – living through a global pandemic will do… Read more »
Agency’s Integrated Media Team Helps Brands Deliver Results with Media Buying, SEO + SEM, Social Media, Account Based Marketing and More. BOSTON, Jan. 31, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced… Read more »
Agency’s Dedicated Team for Highly Focused PR + Content Programs Kicks off 2024 Supporting a Host of New Clients and Driving Results for Numerous Legacy Programs Celebrating Five Plus Years of Partnership. BOSTON, Jan. 16, 2023 – Matter Communications – a Brand… Read more »
Blog / By Matter
15 Tech PR Predictions for 2024
It’s that time of year: predictions season! From generative AI’s impact on newsrooms, marketers and media to major moves from cybersecurity leaders, Matter’s tech team offers its thoughts on the top headlines and trends to expect in 2024. Marketers mitigate… Read more »
Blog / By Chris Mueller
Matter Hosts Annual PRSA Colorado Roundtable on State of Media Landscape
On Dec. 14, our Denver office partnered with the Public Relations Society of America, Colorado Chapter to host its annual media roundtable – a signature networking event that brings together the region’s top journalists, editors, and PR professionals to discuss… Read more »
Interested in working with us? Let’s talk.
Join Our Team
Ready to watch your career take off? See our openings.
Our Agency Culture
We are cross-country collaborators. We are media mavens and marketing mavericks.