In today’s media landscape, there’s no such thing as “too much content.” The amount of platforms, outlets, and opportunities for getting your message seen and heard is enormous, and it’s crucial that brands take notice and stay ahead of the game.
As both the Boy Scouts of America and Scar from the Lion King advise, “Be Prepared.” It’s best to always be ready with content (especially visual content) before it’s needed, because inevitably, it WILL be needed.
Here at Matter, we’re big proponents of maximizing content and creating cross-platform campaigns. It’s one of the many benefits of having a full suite of creative services under one roof, working with both the PR teams and each other to keep messaging and aesthetics consistent, regardless of what the “output” is.
While larger projects (product launches, cause campaigns, etc) benefit most from utilizing the “Holy Trinity” of Creative Services – integrated Web Development, Design, and Video (more on that in another post), smaller initiatives can benefit immediately from simply going one step further with your content production than initially planned.
With that, I give you The Animated Infographic – A cost-effective way to spread your message across as many platforms as possible, while maintaining a consistent design aesthetic.
By developing both a static infographic AND an animated video based off of that infographic, you’re ready for almost any application. Examples:
-Post the infographic on your site (obvi…)
-Add the video to your YouTube page (also obvi…)
-Print out the infographic to use as collateral. Clients have used our infographics at presentations, sales meetings, or even blown up and displayed as artwork on walls (we do that too)
-Include either the infographic or video (or both!) in press releases and blog posts
-Run the video on TV screens at trade shows or at your office.
And the best part is, as your story gets pitched to media and spread on social channels, you can accommodate any content request. Some websites may prefer to embed videos, while some may want the static infographic. Print publications, obviously, would prefer the infographic if they plan to print it. Double-up on Facebook and Twitter blasts by sharing both pieces of content separately.
This way, you can be sure that you’ve got a consistent message and design aesthetic, and have maximized your opportunities for sharing across all possible outlets.
Check out some examples we’ve produced here at Matter!
Tyco Integrated Security:
Anna Jaques Hospital:
Madico Window Films:
High Liner Foods: