As most tech marketers know, analyst relations are an important part of a 360 degree program. Analysts have their finger on the pulse of some of the most innovative technologies available today and their purpose is two-fold:  Help companies position…
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Anyone who’s been around the block a few times can tell you – reporters typically have a visceral reaction to spokespeople in sales. Reporters aren’t looking for a sales pitch or marketing jargon so they typically avoid these folks like…
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You have competitors, and while they may not be lurking in dark shadows waiting to take down your business (or maybe they are …), being aware of and keeping tabs on your competition is a crucial strategy for any organization.…
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It’s that time of year again when the promise of summer beckons and visions of ‘doing nothing’ dance in students’ heads. While the thought of taking the summer off is tempting, many students soon realize that boredom would prevail, especially…
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As technology continues to improve, it has become more convenient for people to work remotely/in different offices across a variety of industries. Inter-office IMs, video conferences and the like are great communication tools that can connect employees in different geographies, but…
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