To run an effective email marketing program, it’s important to make sure your organization is utilizing automation to its full potential. Understanding and implementing email best practices can significantly elevate your email strategy and deliver a clear ROI for your business.
To push your business forward, your organization needs to attract more high-quality leads. In fact, 61% of all marketers say traffic and lead generation is their top challenge. Although lead generation is a major driver of growth and a high priority for CMO’s this year, oftentimes leads are not converting into sales. Creating and deploying unique, differentiating marketing campaigns to drive leads is only half the… Read more »
