Author: Brendan Pescatore

A Quick Guide To Google Analytics 4

As we approach July, Google’s 2023 deadline for phasing out Universal Analytics (UA) looms large. For most sites, this means a collection of visitation data will cease, essentially forcing a migration to Google Analytics 4 (GA4).  What’s New in Google Analytics 4? GA4 utilizes an entirely different data model, moving from hit-based events to user-focused conversion metrics. This development by Google is a response to the… Read more »