Author: Charles Trowbridge

Three Things Greentech Marketers Need to Know

Greentech companies are experiencing an exciting moment in time. While new funding for startups may have gotten off to a slower start this year, the passing of the Inflation Reduction Act continues to juice an already-accelerating industry. With such a broad horizon for the sustainability industry, marketing and communication teams have an excellent opportunity to dig into the white space and create new avenues for brand… Read more »

Brand Development in the Volatile Cannabis and CBD Space

If you haven’t been living under a rock somewhere, chances are you’ve read the countless articles about the booming cannabis market. And that’s true, but what you may not be aware of is that fact that the last six months have been volatile to both the cannabis and CBD industries (the aren’t the same but more on that later in my column). In fact, the market… Read more »

What We’re Looking Forward to at CBD Expo Mountain

CBD Expo Mountain hits this weekend in Colorado. It offers one of the best chances to get extraction companies, retailers, marketers, lawyers, researchers and investors in the same place at the same time. The two-day expo is packed with a powerhouse field of speakers and a showroom floor full of every kind of CBD company you could ask for. Ahead of the show, here are four… Read more »

Fixing the Challenge of the Cannabis Echo Chamber

The Colorado cannabis industry is impressive for several reasons: the first state to fully legalize cannabis with Amendment 64, the scrappiness and ingenuity with which companies have built brand equity, and the push to professionalize the industry to ensure its future. As the legalization dominoes fall, Colorado’s cannabis leaders have generated some of the most nuanced discussions focusing on the future of the industry, but there… Read more »

Media On The Move: Week of 6.17.2019

In 2009, newspapers died. According to Business Insider, in that year alone, 105 newspapers shut down, and 10,000 jobs were cut. The narrative is well-tread, and while newspapers never fully rebounded (and most likely will not), there are more than a handful to have successfully rolled out a subscription- or paywall-based model. Without delving into the genuine need for local news (which is too real), and… Read more »

Media on the Move: Week of May 6, 2019

Politics + PR As we round into form across the first half of 2019, we hit upon the realization that for the next 18 months, the majority of media coverage will either be outright political or contain shades of the conversation. The election coverage cycle seems grow in duration every time around. With each new declaration of candidacy comes a barrage of think pieces, op-eds, character… Read more »

Media on the Move: Week of February 11, 2019

The ROI of journalism lies at the center of the industry’s contraction for the last decade-plus. Much ink has been spilled, and many hands wrung, over the slow asphyxiation of the practice once deemed just as critical to the success of a democratic country as the government. The first domino to fall was the loss of advertising revenue, which exposed the tenuous foundation of the business:… Read more »

Media on the Move: Week of August 27

Amid the natural disaster catastrophes and political calamity heating up in August, the media landscape continues to shift. Reporters are making moves to digital newsrooms, going in-house for private companies or moving on to other endeavors. On Tuesday, the Omaha World-Herald announced it eliminated 23 staff positions, including 10 layoffs. Slightly less sympathetic, but just as significant, the New York Daily News cut half its newsroom… Read more »