Author: Claire Papanastasiou

How Litigators Can Leverage Public Relations

Presented by the Trial Practice Committee Learning how to leverage litigation matters in the court of public opinion requires a sound public relations strategy. Join longtime law firm communications professionals, Beth Chambers and Claire Papanastasiou, for pointers on how litigators can reach key internal and external audiences via a smart communications plan.

2020’s Impact on Law Firm Communications

This post originally appeared in Massachusetts Lawyer’s Weekly written by Matter’s Claire Papanastasiou. Communications professionals, including yours truly, often see themselves as indispensable in the business world, though ironically law firms and most other businesses tend to view communications as something that’s nice to have.  That disconnect has changed with recent global events. As with any crisis, the COVID-19 pandemic underscores the need for a dedicated… Read more »

Politics and PR: To Speak or Not To Speak

Wiretapping. Conflicts of interest. Russia. Twitter. Fake news. From a public relations perspective, the events originating from and surrounding the current administration are jaw-dropping. The news pipeline is a perpetual PR case study, making for spirited conversations among media professionals. Yet when it comes to the business world – especially relating to PR initiatives – there’s an uneasiness and trepidation around discussing political developments. As with… Read more »

How Lawyers Can Become Valuable Resources for Journalists (and Get Quoted)

Given the number of attorneys in the United States (some 1.2 million practicing ones), it seems unlikely that the majority of these lawyers can become trusted resources for journalists. It is possible, and before such a union can materialize, there are rules that apply for both parties. The below focuses on a lawyer’s role in forming a mutually beneficial relationship with reporters. Rule 1. The Media… Read more »

The Difference Between PR and Marketing

Public relations professionals know it. Marketers know it. Beyond those folks, however, the difference between PR and marketing may well remain one of the world’s best-kept secrets… until now. While both share a common goal of attracting and retaining business, their approaches and roles differ greatly, yet are equally important to businesses of all sizes and industries. Further confusing matters is that these two functions usually… Read more »

Seeing the Positives of a Crisis

Note: On Thursday, Nov. 12 at 5 p.m., Matter Director Claire Papanastasiou will moderate a crisis communications panel at the Legal Marketing Association’s New England Conference. Panelists include Patricia Wen of the Boston Globe, Doug Banks of the Boston Business Journal, Ralph Martin of Northeastern University and Martin Murphy of Foley Hoag LLP. Contact for more information. In the words of President John F. Kennedy:… Read more »