More than 300 newspapers closed in 2020, with print and digital ad revenue experiencing double-digit decreases. Today, only 20% of U.S. readers pay to access online editions of their favorite papers and only 3% say newspapers are their primary information source. As we edge closer to herd immunity, it’s important to remember those who’ve spent the last year plus working to keep their communities informed during… Read more »
The saying goes, “April showers bring May flowers.” At Matter we prefer, “April pitches bring May features.” OK, maybe I made that up… but it works, right? April will be filled with plenty of newsjacking opportunities from tax season and ongoing vaccinations for our financial and healthcare clients to the Oscars and upcoming holidays like Mother’s Day, Memorial Day and Father’s Day for our consumer friends. … Read more »
We’ve arrived in March — 31 days of hoping spring finally shows up and celebrating women around the world for Women’s History Month, particularly today for International Women’s Day! This also means our media friendlies have spent the past few weeks filtering through a barrage of pitches about said holiday. See exhibits one, two and three. Jokes aside, in the spirit of today’s recognition of the vital role women play in… Read more »
The “New year, new me” mindset was taken seriously by journalists at the start of 2021, which wasn’t surprising as January and February are two of the best months to look for a new job, since most companies have received their updated budgets and are looking to fill roles. With all the changes that have happened in just the first month of 2021, PR pros might have missed some… Read more »
