Author: Ethan Lyons

Organic vs. Paid Social Media: Differences and Benefits

Social Media usage is continuing to grow exponentially, with no signs of stopping. With 4.8 billion social media users worldwide, representing nearly 60% of the global population, it’s no surprise that brands are increasingly prioritizing social media to stay top-of-mind with consumers. Brands can – and should – use both, but what’s the difference between organic vs. paid social media? Understanding the Basics of Organic vs…. Read more »

DIY SEO – Four Easy Steps you can take to improve your Search Engine Visibility

Search Engine Optimization [SEO], is one of the best free marketing channels for any small or medium-sized business. If you’re anything like 89% of typical consumers, chances are that your buyer journey begins with a search, whether that be on Google, Amazon, or any other site that features a search engine.  Here at Matter, we provide enterprise-level search engine optimization and search engine marketing [SEM] (paid… Read more »

The Best Free AI Image Generators (Power Rankings)

Looking for free AI image generators to help you create incredible images? Well, look no further. We’ve put together a power ranking of the best free AI image generators on the web so you can stop pouring over Reddit posts and singing up for free trials. At Matter, our creative teams leverage AI tools all the time to help inspire great creative concepts and ideas for… Read more »