Author: Gabe Gerzon

An At-Home Guide to Content Creation Part VI: Embrace the Power of UGC

Power to the People With “RECORD” buttons gathering dust on most professional video cameras these days, there’s never been a better time to add user-generated content (UGC) to your brand’s marketing mix. User-generated videos are sensitive and appropriate to this challenging moment, and offer tremendous potential for engagement and shareability when executed well – you’ll just want to keep a few tips in mind along the… Read more »

An At-Home Guide to Content Creation Part V: 5 Tips for Launching Your First Podcast

Over the coming days, we’ll be sharing new resources that can empower you to continue creating impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part V, “5 Tips for Launching Your First Podcast.” See Part I: Tips for Shooting Smartphone Video, Part II: When to Consider Animated Videos, Part III: Repurposing Your Content Library and Part IV: Looking Great Via… Read more »

An At-Home Guide to Content Creation Part II: When to Consider Animated Videos

In the current climate of travel restrictions and trade show cancellations, on-location video recording looks unlikely in the near-term. This reality is forcing us all to pivot and think creatively about how we can continue to deliver impactful content for our clients and audiences.

An At-Home Guide to Content Creation Part I: Tips for Shooting Smartphone Video

Over the coming days we’ll be sharing new resources that can empower you to continue to create impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part I, “Tips for Shooting Smartphone Video.”     Follow the Rule of Thirds In professional video you’ll notice the subject’s head is almost always placed along the top third-line of the frame. This reliably ensures a… Read more »

4 Things To Get Right When Filming Presentations

Managing the run-up and execution of a live panel event, presentation or speech can be tough. With so much to worry about, it can be easy to forget just how valuable a video version of the presentation will be for the (likely much larger) audience not in the room. Events are ephemeral, but video preserves them as impactful, evergreen marketing resources for your organization.  But if… Read more »

How to Craft a Compelling Video Testimonial — Every Time

Your edit has a charismatic interviewee, beautiful B-Roll, snazzy motion graphics and a catchy music bed. Yet for some reason, the video just isn’t clicking: why is your customer testimonial broken? The answer might be narrative structure; or lack of it. Narrative structure can be thought of as the order in which your messaging points are presented to the viewer, and the content of those messaging… Read more »

The Pros and Cons of On Location Vs. Trade Show Customer Testimonials

  “I know our company needs some video customer testimonials to better communicate our value to prospects. But should we capture as many as possible at our annual trade show, or should we focus on shooting just a few on-site at our clients’ offices? What are the tradeoffs and considerations?  What’s the best way to go about it?” We receive questions to this scenario a lot… Read more »

3 Keys to a Successful Video Review Process

The review or feedback phase of a video project can be the longest and most ill-defined aspect of the video creation process. When your project team and the video marketing agency you’re collaborating with aren’t on the same page, your video can stumble before it’s even out of the gates. After 7+ years and over 500 review cycles under our belt, we’ve identified a few best… Read more »

Customer Success Stories: The Best Tool in Your Marketing Toolkit

The Customer Success Manager, or CSM, is a potent position that’s come to prominence over the past few years in B2B marketing. This emergent role is in direct response to the inherent challenges of the SaaS subscription business model — chiefly customer retention and optimization (e.g., upselling and cross selling). When the growth of your business relies on expanding and optimizing your subscriber base it’s critical… Read more »

How to Create a Successful Video for the Healthcare Industry

All the usual principles of creating an impactful video — such as authenticity, clear storytelling, lively pacing and compelling visuals — apply to healthcare, but there are also a few industry-specific tips we’ve cultivated over our years of shooting videos with healthcare organizations. Follow these tips to avoid common pitfalls and land on a final product that’s all the more effective.     Avoid medical jargon…. Read more »

Best Practices for Conducting Professional Video Interviews

In today’s visual and digital world, a video interview is a key strategy used by companies to get their messages across to their audience. These interviews are used on homepages, landing pages, social media pages, and often played at large scale meetings or events. However, to be most effective in reaching and engaging a target audience, these video interviews need to tell compelling stories. Here are… Read more »

Trend Spotting: Boulder City Guide

One frontier with incredible potential that many local startups are beginning to unlock is legal marijuana. The combination of legalization (five years ago now) and Colorado’s strong entrepreneurial streak has led to a booming marijuana industry, valued at over a billion dollars. No matter your personal feelings about legalization, the reality is that it’s a massive and largely unsettled market that will only continue to grow…. Read more »