“I know our company needs some video customer testimonials to better communicate our value to prospects. But should we capture as many as possible at our annual trade show, or should we focus on shooting just a few on-site…
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The review or feedback phase of a video project can be the longest and most ill-defined aspect of the video creation process. When your project team and the video marketing agency you’re collaborating with aren’t on the same page, your…
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The Customer Success Manager, or CSM, is a potent position that’s come to prominence over the past few years in B2B marketing. This emergent role is in direct response to the inherent challenges of the SaaS subscription business model —…
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All the usual principles of creating an impactful video — such as authenticity, clear storytelling, lively pacing and compelling visuals — apply to healthcare, but there are also a few industry-specific tips we’ve cultivated over our years of shooting videos…
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In today’s visual and digital world, a video interview is a key strategy used by companies to get their messages across to their audience. These interviews are used on homepages, landing pages, social media pages, and often played at large…
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Our Boulder Colorado office on the vibrant Pearl Street Mall is Matter’s fourth satellite office. We chose Boulder for its strategic location (Denver, the fastest growing large city in the nation, is just 45 minutes away), renowned livability, and for the…
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Event recap videos are a great way to create quick and easy video content. It allows companies to showcase their collaborative, fun-loving culture whether its showing off their BBQs, beach trips, volunteer events or bike-athons. Too often, though, event videos…
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