All the usual principles of creating an impactful video — such as authenticity, clear storytelling, lively pacing and compelling visuals — apply to healthcare, but there are also a few industry-specific tips we’ve cultivated over our years of shooting videos with healthcare organizations. Follow these tips to avoid common pitfalls and land on a final product that’s all the more effective. Avoid Medical Jargon Let’s start… Read more »
In today’s visual and digital world, a video interview is a key strategy used by companies to get their messages across to their audience. These interviews are used on homepages, landing pages, social media pages, and often played at large scale meetings or events. However, to be most effective in reaching and engaging a target audience, these video interviews need to tell compelling stories. Here are… Read more »
One frontier with incredible potential that many local startups are beginning to unlock is legal marijuana. The combination of legalization (five years ago now) and Colorado’s strong entrepreneurial streak has led to a booming marijuana industry, valued at over a billion dollars. No matter your personal feelings about legalization, the reality is that it’s a massive and largely unsettled market that will only continue to grow…. Read more »
Event recap videos are a great way to create quick and easy video content. It allows companies to showcase their collaborative, fun-loving culture whether its showing off their BBQs, beach trips, volunteer events or bike-athons. Too often, though, event videos resonate primarily with the people who were a part of the event. While that’s great for internal camaraderie to boost morale, it’s essential to engage a… Read more »
