Brand Awareness: Why It’s Not Just for B2C Brands
There’s a lot that goes into driving success for brands. When determining overall business and marketing goals, the biggest objective our B2B clients list is driving actions, like landing page form submissions or scheduling a demo. However, executing campaigns that are designed to drive conversions doesn’t always make sense if your audience isn’t educated about your brand. They won’t be able to quickly recall your company,… Read more »