Decades of Research-Based Results Prove That Marketing Through Economic Uncertainty Is the Best Way to Stay on Top. Matter EVP and PR veteran Tim Hurley recently shared 7 Reasons to Maintain Your Marketing Program in Uncertain Times. In full disclosure, we were supposed to tag-team the topic in a two-part post, but Tim nailed it in one! After reading his points, my first reaction was, “I’m… Read more »
Jesse Ciccone, VP and managing director at Matter recently spoke with Myomo CMO Cliff Conneighton to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation. Jesse Ciccone (JC): Tell us a little about yourself and about Myomo. Cliff Conneighton (CC): I’m Cliff Conneighton, I’m the Chief Marketing Officer for Myomo Inc. located in Cambridge… Read more »
Jesse Ciccone, VP at Matter recently spoke with Buildium VP of Marketing, Michelle Burtchell to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation. Jesse Ciccone (JC): Michelle, tell us a little about yourself and Buildium. Michelle Burtchell (MB): I am the Vice President of Marketing at Buildium, a property management software company. I was… Read more »
Jesse Ciccone, VP at Matter and resident measurement enthusiast, recently sat down with Russ Somers, VP Marketing at TrendKite, a PR Analytics software platform to discuss data and measurement in public relations. Russ has spent his career in the marketing analytics and technology industry with companies like Hoover’s, Invodo (where he was a Matter client for several years!), SonarDesign, and Dell, and is a frequent speaker… Read more »
Language is behavior. This mantra was preached at me and my colleagues constantly by a former boss (and current mentor in absentia) from my days in San Francisco. One of his favorite ways to illustrate it was to insist that we refer not to “my clients”, but rather “the clients I serve on behalf of the agency”. At the time, I thought he was just being… Read more »
The question of how to measure the ROI of PR (and social media and influencer relations…) is as old as the industry itself. But we have collectively and consistently failed to come up with “the answer” that rings true to believers and satisfies skeptics. (Yes, both do exist!) The reason we have failed isn’t because we are lazy or stupid or unwilling to be accountable. It’s… Read more »
