Jesse Ciccone, VP at Matter recently spoke with Buildium VP of Marketing, Michelle Burtchell to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation.   Jesse Ciccone (JC): Michelle,…
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Jesse Ciccone, VP at Matter and resident measurement enthusiast, recently sat down with Russ Somers, VP Marketing at TrendKite, a PR Analytics software platform to discuss data and measurement in public relations. Russ has spent his career in the marketing…
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Language is behavior. This mantra was preached at me and my colleagues constantly by a former boss (and current mentor in absentia) from my days in San Francisco. One of his favorite ways to illustrate it was to insist that…
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The question of how to measure the ROI of PR (and social media and influencer relations…) is as old as the industry itself. But we have collectively and consistently failed to come up with “the answer” that rings true to…
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