Pandemic Marketing and Shifting Strategies in the Health-tech Space
This article originally appeared on HITMC by Jill Oestreicher Gross, Account Manager, Matter Health. March 11th was a chilly, sunny day when the news flashed across my phone: The WHO officially declared COVID-19 to be a global pandemic. In that instant, I knew newsrooms worldwide were lighting on fire, and that the media landscape would forever be altered by this breaking news. I breathlessly walked into the office… Read more »